Position Objective:The Visual Merchandiser is responsible for developing, delivering, and communicating visual concepts that promote the brand, products, and services in-store. This role involves training and coaching the store team on visual presentation tasks while managing daily, weekly, and seasonal merchandising activities.
Key Responsibilities:- Brand Image: Ensure consistent adherence to brand identity and presentation standards in store windows and inside the store by creating eye-catching displays that also incorporate commercial opportunities.
- Implement brand-specific visual merchandising standards and coordinate store displays in line with brand guidelines and strategy.
- Develop floor plans to maximize visual impact, arranging merchandise, signage, fixtures, and store layouts.
- Document changes in merchandise displays through photography.
- Utilize creative lighting in window displays and maximize placement of new merchandise.
- Assist in creating store layouts based on product categories and ensure proper merchandising of items.
- Collect and review feedback on merchandise displays.
- Collaborate closely with operations and brand management teams to drive sales.
- Work with the VM Manager and sales team to achieve commercial goals.
- Participate in the pre-opening of stores and conduct timely visits to ensure adherence to brand standards.
- Conduct research on current market trends and lifestyles.