Marketing Manager📣 Job Ad

About the Role

Marina Fashion is seeking an experienced and results-driven Marketing Manager to join our team in Jeddah, Makkah, Saudi Arabia. This full-time role is crucial for leading the development and execution of comprehensive marketing strategies designed to significantly enhance brand awareness, drive customer acquisition, increase footfall in our retail stores, and boost overall sales across both our physical locations and digital channels. The ideal candidate will possess a robust background in fashion retail marketing, digital marketing, customer engagement, and brand management, with a strong understanding of the GCC market dynamics. This position requires a strategic thinker with a proven ability to translate business objectives into impactful marketing initiatives. You will be instrumental in shaping the brand's presence and driving commercial success within the competitive Saudi Arabian retail landscape.

Key Responsibilities

• Develop and execute comprehensive annual and seasonal marketing strategies that align with business objectives and sales targets.
• Drive initiatives focused on increasing brand awareness, acquiring new customers, retaining existing ones, and growing revenue across retail stores and digital platforms.
• Plan, manage, and optimize marketing campaigns across digital channels, including social media, search engines, email marketing, and influencer collaborations.
• Lead the execution of promotional campaigns, new store openings, seasonal events, and product launch activities.
• Analyze market trends, customer insights, and competitor activities to identify strategic opportunities and enhance marketing performance.
• Collaborate with cross-functional teams, including Retail Operations, Merchandising, E-commerce, and Sales, to ensure marketing efforts support commercial goals.
• Manage and enhance CRM systems and customer loyalty programs to foster customer engagement, encourage repeat purchases, and maximize customer lifetime value.
• Oversee the creation of compelling content, ensuring consistent brand messaging across all marketing channels.
• Monitor, analyze, and report on marketing campaign performance, KPIs, ROI, and customer acquisition metrics.
• Manage relationships with external partners, including advertising agencies, media partners, and influencers.
• Prepare and control marketing budgets to ensure efficient resource allocation and return on investment.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A minimum of 5 to 8 years of progressive marketing experience within the Fashion Retail, Apparel, Lifestyle, Beauty, or broader Consumer Retail sectors.
• Demonstrated track record of developing and executing integrated marketing campaigns with measurable results.
• Proven expertise in digital marketing strategies, social media advertising, CRM implementation, customer loyalty program management, and marketing analytics.
• Hands-on experience with marketing tools such as Google Analytics, Google Ads, Meta Business Suite, and marketing automation platforms.
• Strong analytical capabilities, excellent communication and interpersonal skills, robust project management abilities, and effective leadership qualities.
• Experience in managing marketing agencies, external vendors, and marketing budgets.
• Experience supporting multi-store retail operations is essential.
• Fluency in English is required; proficiency in Arabic is highly preferred.

Required Skills

• Digital Marketing
• Social Media Advertising
• Customer Relationship Management (CRM)
• Customer Loyalty Programs
• Marketing Analytics
• Google Analytics
• Google Ads
• Meta Business Suite
• Marketing Automation Tools
• Analytical Skills
• Communication Skills
• Project Management
• Leadership Skills
• Brand Management
• Customer Engagement

Work Environment and Location

This is a full-time position based in Jeddah, Makkah, Saudi Arabia. Experience working within the Saudi Arabian or GCC retail market is highly preferred.