
Marketing Manager📣 Job Ad
in Converge
22 days ago

Contract Type | Full-time | |
Workplace type | On-site | |
Location | Jeddah |
The Role: As the Trade Marketing Manager, you will be responsible for translating category and brand strategies into compelling trade programs that drive in-store visibility, shopper engagement, and sales performance. This role plays a pivotal part in aligning the commercial, sales, and marketing teams to deliver exceptional execution at the point of sale.
Responsibilities:
Responsibilities:
- Develop and implement trade marketing strategies that support category growth and strengthen market presence.
- Localize brand and category plans for different channels and retailers based on shopper behaviour and retail insights.
- Execute in-store fundamentals such as planograms, share of shelf, assortment, visibility, and promotions.
- Lead the creation and deployment of the Shopper Master Booklet, covering the 5Ps (Product, Price, Promotion, Place, and Presentation).
- Collaborate with sales and distributor teams to ensure alignment and flawless execution of trade initiatives.
- Adapt product sell-in stories and merchandising strategies based on market and channel specifics.
- Partner with local retailers to activate in-store projects and seasonal campaigns.
- Support the launch of new products and ensure effective retail readiness and visibility.
- Track and analyse category trends, competitor activities, and market coverage performance.
- Monitor ROI of in-store activities, both on-shelf and off-shelf, and provide actionable insights.
- Work closely with commercial planning teams to build annual trade plans in line with GTM strategy.
- Track trade spends, ensuring proper allocation and proof of performance.
- Share best practices, execution benchmarks, and intelligence across teams to continuously improve trade effectiveness.
- Minimum of 4+ years of experience in Trade Marketing, Sales, or Key Account Management within the FMCG industry.
- Strong understanding of shopper behaviour, retail dynamics, and trade execution in the KSA market.
- Proven ability to lead cross-functional initiatives and drive trade excellence.
- Excellent command of English and strong communication skills—both written and verbal.
- Highly organized with strong analytical and planning capabilities.
- Agile, results-driven mindset with the ability to thrive in a fast-paced environment.
- Experience in multicultural and cross-functional team environments.
- Proficiency in using data to influence and optimize trade marketing strategies.
Requirements
- No experience required
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