Digital Marketing Specialist

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🎯 Job Responsibilities of a Training Course Marketing Specialist

1. Strategic Marketing Planning

• Preparing an annual marketing plan for training courses that aligns with the organization's objectives.
• Studying the market and analyzing competitors to identify marketing opportunities.
• Identifying target segments and developing strategies to reach them.

2. Managing Marketing Campaigns

• Designing and implementing advertising campaigns across various channels (digital and traditional).
• Managing campaigns on social media platforms and email.
• Monitoring campaign performance and analyzing results to measure return on investment.

3. Digital Marketing

• Improving search engine optimization (SEO) for training course content.
• Managing paid advertisements on platforms like Google Ads and Meta Ads.
• Creating engaging content (articles, posts, videos) to promote courses.

4. Public Relations and Communication

• Building relationships with educational institutions and companies to showcase training courses.
• Coordinating with trainers to market their expertise as part of the campaign.
• Participating in exhibitions and events for direct promotion of courses.

5. Registration and Sales Management

• Following up on customer inquiries and converting them into actual registrations.
• Preparing periodic reports on the number of registrants and registration sources.
• Cooperating with the customer service team to ensure a distinguished experience for trainees.

6. Analysis and Development

• Preparing periodic reports on marketing performance and success indicators.
• Proposing new ideas to increase visibility and achieve sales goals.
• Keeping up with the latest trends in digital marketing and applying them in campaigns.