About the JobThe E-Commerce Category Manager is responsible for the success of the e-commerce business. This includes planning, developing, and managing the website and mobile application. The manager will also oversee the team deployed on the online store, enhance necessary technologies, ensure their integration, and lead the team to achieve the organization's goals in e-commerce.
Core Responsibilities:- Develop and implement category strategies to drive growth and profitability.
- Analyze sales data, customer trends, and market insights to optimize product assortment.
- Ensure product availability, pricing competitiveness, and stock management.
- Plan and execute promotions, discounts, and campaigns to boost sales.
- Track category sales performance and key KPIs (conversion rate, AOV, traffic, etc.).
- Use data analytics tools to evaluate customer behavior and optimize category performance.
- Identify growth opportunities and make data-driven recommendations.
- Ensure product listings are well-structured with accurate descriptions, images, and attributes.
- Collaborate with the merchandising team to align eCommerce promotions with retail goals.
- Work closely with marketing teams to develop category-specific campaigns.
- Coordinate with the supply chain and logistics teams to ensure stock availability.
- Partner with digital marketing to optimize performance-based advertising (Google, Meta, etc.).
Skills, Knowledge and Experience:- Minimum 57 years’ experience as E-Commerce Category Manager.
- Bachelors’ degree in Digital Marketing or related field.
- Confidence in developing and overseeing retail and eCommerce-focused digital marketing strategies.
- Knowledge of Attribution modelling, website speed optimization, conversion management, sales journey optimization, traffic analysis, and reporting tools.
