Join BYD as a Marketing Specialist!We are seeking a dynamic and results-driven Marketing Specialist to lead the marketing initiatives for BYD’s premium and luxury brands – DENZA and Yangwang – in the Middle East and Africa (MEA) region. Reporting to the Regional Marketing Manager, your responsibilities include:
- Developing and executing tailored marketing strategies for DENZA and Yangwang brands.
- Creating high-quality, culturally relevant marketing content.
- Planning and executing integrated online and offline marketing campaigns.
- Collaborating with the MEA sales team to provide marketing tools and customer insights.
- Maintaining relationships with local media and industry influencers.
- Tracking and analyzing marketing campaign performance using relevant KPIs.
- Monitoring market trends and consumer preferences.
- Supporting regional brand-building initiatives.
Required Qualifications:- Bachelor’s degree or above in Marketing, Business Administration, Communications, or a related field.
- 1-3 years of marketing experience, preferably in the automotive industry.
- Deep understanding of the MEA automotive market dynamics.
- Excellent communication skills in English; proficiency in Arabic is highly desirable.
- Strong content creation, campaign planning, and project execution skills.
- Passion for automotive brands, especially electric vehicles.
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