Operations Manager📣 Job Ad

Role Purpose
The Distributor Cluster Manager is fully responsible for managing the Distributor channel for Binzagr private label brands, with a primary focus on driving sales, ensuring stock availability, and executing commercial plans.

Key Responsibilities
1. Sales & Revenue Growth
- Own and deliver sales targets for the Distributor cluster across all assigned categories and brands.
- Translate annual and quarterly business plans into clear distributor sales actions.
- Closely monitor sell-in and sell-out performance and take corrective actions when needed.
- Identify growth opportunities by SKU, territory, distributor, and customer type.

2. Distributor Management & Communication
- Act as the primary contact between Binzagr Brands and all appointed distributors.
- Lead regular business reviews with distributors (weekly/monthly/quarterly).
- Ensure clear alignment on targets, priorities, promotions, and execution plans.
- Escalate risks and resolve issues related to sales, stock, service level, or pricing.

3. Stock Management & Availability
- Ensure optimal stock availability across distributor warehouses and key customers.
- Work closely with Supply Chain and Planning teams to prevent out-of-stock situations and avoid overstock and slow-moving inventory.
- Actively manage forecasts, replenishment, and stock rotation initiatives.
- Monitor expiry risks and lead corrective actions with distributors.

4. Pricing, Trade Deals & Commercial Execution
- Ensure correct price positioning vs. market and national brands.
- Manage and track trade deals, promotions, price discounts, incentives, and rebates.
- Ensure full compliance with approved trade terms and deal mechanics.
- Evaluate ROI of trade activities and recommend improvements.

5. Market Execution & Visibility
- Ensure brand standards and agreed execution guidelines are applied in market.
- Support distributors in launching new SKUs and improving shelf presence.
- Collect market intelligence on competitors, pricing, distributor feedback, and customer needs.

6. Reporting & Performance Tracking
- Prepare regular reports on sales vs target, stock levels, availability, and trade spend.
- Highlight risks, opportunities, and action plans clearly and proactively.

Key KPIs:
- Sales target achievement (value & volume)
- Stock availability / OSA
- Inventory health (days of stock / slow movers)
- Trade spend effectiveness
- Distributor execution compliance.

Required Qualifications & Experience
- Bachelor’s degree in Business, Marketing, Supply Chain, or related field.
- 5–8 years experience in FMCG, preferably in distributor management, sales operations, or key account roles.

Key Skills & Competencies
- Strong commercial and sales mindset.
- Excellent communication and stakeholder management skills.
- High ownership and accountability.
- Strong analytical and reporting skills.
- Ability to balance sales growth with stock discipline.
- Hands-on, execution-focused, and results-driven.