Administrative Assistant

Transforming Yaz's services, expertise, and work into clear and convincing marketing content that helps attract customers, strengthen digital presence, support the sales team, and prepare messages and offers capable of converting potential customers into actual clients. The content writer is responsible for preparing and crafting the company's marketing content across digital platforms, presentations, profiles, and sales messages. They work directly with management, the business development officer, and the designer to transform the company's services into strong marketing messages directed toward companies and entities, in addition to writing official letters completely. ## Tasks and Responsibilities ### First: Social Media Content - Writing posts for LinkedIn, X, and Instagram. - Crafting professional content that reflects Yaz’s identity and services. - Writing content directed at companies, not just the general audience. - Preparing a monthly content calendar. - Writing texts for posts about visual production, photography, events, marketing, printing, and creative services. - Transforming the company's previous work into success stories and case studies. - Writing before/after project content, behind-the-scenes, tips, and service introductions. ### Second: Sales Support - Writing initial communication messages for potential customers. - Writing follow-up messages after meetings. - Crafting professional WhatsApp and email messages. - Preparing texts for commercial offers. - Writing company and service overviews. - Writing customized proposals based on client needs. - Preparing content for landing pages. - Writing content for service packages and prices. ### Third: Offers and Profiles - Writing the company profile. - Writing a marketing description of services professionally. - Preparing content for PDF presentations. - Writing case studies. - Preparing texts for technical offers for clients. - Summarizing client needs and turning them into an organized offer. - Writing executive summaries. ### Fourth: Strategic Content - Proposing content ideas that help attract customers. - Analyzing competitor content. - Identifying the strongest marketing messages for each service. - Building the company's tone of voice. - Developing strong campaign titles. - Crafting a clear call to action for every post or offer. ## Required Skills ### Core Skills - Excellent Arabic writing in a professional style. - Ability to write persuasive marketing content. - Understanding of B2B nature and selling to companies. - Ability to simplify services and turn them into value for the client. - Skill in writing strong and attractive titles. - Ability to write formal and executive content when needed. - Knowledge of marketing and content basics. - Ability to understand creative and productive services. ### Important Additional Skills - Writing professional LinkedIn content. - Knowledge of SEO basics. - Ability to write content in English or at least improve it. - Understanding the basics of ads and paid content. - Ability to write short video scripts. - Knowledge of the style of commercial presentations and profiles. ### Preferred Tools - Google Docs. - Notion or ClickUp. - Canva primarily. - Content scheduling tools. - ChatGPT and AI tools to assist in research and drafting. - Google Sheets to organize the calendar and content. ### Important Personal Traits - Quick to understand and draft. - Has a marketing sense, not just a content writer. - Able to take a simple idea and turn it into strong content. - Organized in delivering content. - Open to revisions and development. - Capable of adhering to the company's tone and Yaz's identity. ## Key Performance Indicators (KPIs) - Number of written posts weekly. - Number of ready sales messages. - Number of offers supported by content. - Quality of content in terms of clarity and persuasion. - Regularity of the marketing calendar. - Audience interaction with the content. - Number of actionable marketing ideas. - The extent to which content supports the sales team.