Marketing Manager📣 Job Ad

About the Role

Amaken, a multinational operational company, is seeking an experienced Marketing Manager to join its team in Riyadh, Saudi Arabia. This role is central to developing and executing strategic marketing initiatives aimed at fostering business growth, enhancing market presence, and supporting commercial performance across various channels. The successful candidate will be a strategic thinker with a comprehensive understanding of both traditional and digital marketing, with a specific focus on driving lead generation and optimizing conversion rates within the GCC or MENA markets.

Key Responsibilities

• Develop and execute comprehensive annual and quarterly marketing plans aligned with corporate and commercial objectives.
• Manage marketing budgets effectively across digital channels, campaigns, events, and media.
• Define target market segments and craft compelling value propositions tailored to different markets and customer profiles.
• Provide market intelligence, conduct competitor analysis, and deliver performance reports.
• Collaborate with Sales, Operations, and Product teams to ensure alignment of business goals and marketing strategies.
• Lead and manage SEO, paid advertising (Google, Meta, LinkedIn), email marketing, and CRM-driven initiatives.
• Drive strategies focused on lead generation and conversion optimization to support business growth.
• Monitor campaign performance using analytics tools and reporting dashboards, making data-driven adjustments.
• Coordinate with internal teams and external agencies for the execution of marketing activities.
• Oversee CRM processes, including lead routing, scoring, and performance tracking, ensuring data integrity.
• Manage customer journeys, develop retention campaigns, and implement re-engagement initiatives.
• Ensure marketing efforts are strategically aligned with sales pipelines and conversion objectives.
• Lead the execution of corporate events, exhibitions, and market activation initiatives.
• Maintain consistent brand positioning and messaging across all communication channels.
• Support corporate branding, merchandising, and visibility initiatives.
• Deliver executive-level reports on marketing performance, ROI, and business impact.
• Ensure all marketing activities adhere to corporate governance and compliance standards.

Qualifications and Requirements

• A minimum of 7 to 10+ years of experience in B2B marketing, with a preference for experience within the heavy equipment, machinery, or crane-related industries.
• Demonstrated strong experience working within the GCC or MENA markets.
• Proven expertise in digital marketing, performance campaigns, and lead generation strategies.
• A solid understanding of CRM systems; HubSpot experience is a significant advantage.
• Excellent stakeholder management and vendor coordination skills.
• Strong analytical, budgeting, and reporting capabilities.
• Fluency in both Arabic and English is mandatory.
• A Bachelor's degree in Marketing, Business, or a related field.

Required Skills

• SEO
• Paid Advertising (Google Ads, Meta Ads, LinkedIn Ads)
• Email Marketing
• CRM Management
• Lead Generation
• Conversion Optimization
• Marketing Analytics
• Performance Reporting
• Stakeholder Management
• Vendor Coordination
• Budgeting
• B2B Marketing Strategy
• Market Intelligence
• Competitor Analysis

Work Context

This is a full-time position based in Riyadh, Saudi Arabia. The role requires a Marketing Manager with over 10 years of experience, operating within a multinational company context.