POSITION OBJECTIVEThe position is responsible to develop, deliver and communicate visual concepts and promote the brand, products, and services in-store. Train and coach the store team to perform merchant-based VP and manage the daily, weekly, and seasonal VP tasks.
Key Responsibilities- Brand Image: Ensure that the brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye-catching displays whilst incorporating commercial sales opportunities.
- Implement the brand-specific visual merchandising standards.
- Coordinate store display in line with brand guidelines and strategy.
- Develop floor plans and maximize visual impact.
- Arrange merchandise, signage, fixtures, and in-store layout guide.
- Take photographs of every change made in the merchandise display.
- Make use of creative lighting for windows.
- Maximize placement of new lines, re-merchandising the store when new trends arise.
- Create layout of the store according to its categories.
- Ensure proper merchandising of the items.
- Collect reviews and feedback of the merchandise.
- Work closely with the operations and brand management team to increase sales.
- Collaborate with VM Manager and sales team to achieve commercial goals.
- Involve in the Pre-Opening of the stores and conduct timely visits to ensure that the brand’s standards are properly implemented and followed.
- Conduct research on current market trends and lifestyle.
About Us“Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 17000 multicultural staff covering four continents.
Apparel Group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt, and the Philippines.The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades.” 
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