وظائف أخصائي تسويق الكتروني بدوام كامل في الرياض

Join Our Team as a Digital Marketing Specialist!

We are excited to announce an opening for a Digital Marketing Specialist at ALKAFFARY GROUP. This full-time, on-site position is ideal for those passionate about enhancing digital marketing efforts within a dynamic retail environment.

About ALKAFFARY GROUP:
Established in 1951, ALKAFFARY GROUP has grown to become a prominent name in the carpets, furniture, and decoration industry across Saudi Arabia. As we continue to expand our digital footprint, we seek a skilled professional to help elevate our online marketing initiatives.

Key Responsibilities:

• Develop and manage digital marketing campaigns aimed at increasing ROI.
• Optimize campaign performance to lower CPA.
• Collaboration with the content team to ensure cohesive marketing strategies.
• Analyze web analytics for insights to refine marketing strategies.
• Create and maintain a content calendar ensuring timely execution of campaigns.
• Stay updated on digital marketing trends, implementing best practices.
• Coordinate with the customer service team to address feedback effectively.
• Prepare performance reports with actionable recommendations for improvement.

Requirements:

• Proven expertise in web analytics and online marketing.
• Hands-on experience with e-commerce platforms like Shopify, Zid, or Salla, preferably in a retail setting.
• Strong familiarity with digital marketing trends, tools, and performance tracking.
• Prior experience in the e-commerce or retail sector in Saudi Arabia is advantageous.
• Demonstrated ability to manage funded campaigns focusing on increasing ROI and conversion rates.

Why Join Us?
Be a part of a growing e-commerce and retail ecosystem where your contributions will shape the future of digital marketing at ALKAFFARY GROUP. Together, we can optimize our marketing strategies and enhance customer engagement.

Join our dynamic team as a Digital Marketing Specialist!
We are looking for a talented individual who has a passion for digital marketing.

Role Summary:
The Senior Digital Marketing Executive will support and lead key digital initiatives across performance marketing, social media, e-commerce growth, and customer engagement. This role works closely with marketing, creative, CRM, and agency partners to execute high-impact digital campaigns that drive traffic, conversions, and brand visibility across all online and offline touchpoints.

Key Responsibilities:

• Digital Marketing Strategy & Execution:
  • Assist in developing and executing digital marketing plans aligned with business goals.
  • Drive online traffic, engagement, and conversions for both in-store and ecommerce platforms.
  • Execute digital campaigns for promotions, product launches, and seasonal events.
• E Commerce & Online Growth:
  • Support strategies to grow online sales and improve customer retention.
  • Coordinate with UX/UI and web teams to enhance website performance and user experience.
  • Manage SEO, PPC, and paid social campaigns to increase visibility and sales.
• Offline Digital Marketing & In Store Promotions:
  • Execute digital initiatives to boost instore footfall (SMS campaigns, geotargeted ads, etc.).
  • Integrate digital touchpoints into offline customer journeys (QR codes, kiosks, digital screens).
  • Use analytics to understand customer behavior and support personalized marketing.
• Social Media & Content Management:
  • Manage social media calendars, content planning, and daily posting.
  • Ensure consistent brand messaging across all platforms.
  • Coordinate with influencers, content creators, and agencies for campaigns.
• Performance Marketing & Analytics:
  • Track and analyze campaign performance using KPIs such as CTR, CPC, ROI, and ROAS.
  • Optimize budgets and digital channels for maximum efficiency.
  • Use tools like Google Analytics, Meta Ads Manager, and other dashboards for reporting.
• Customer Engagement & CRM:
  • Work with CRM teams to support loyalty and retention initiatives.
  • Execute personalized email and SMS campaigns.
  • Use marketing automation tools to streamline communication workflows.
• Partnerships & Vendor Coordination:
  • Coordinate with digital agencies, media partners, and technology vendors.
  • Track deliverables, performance, and ensure ROI on digital spends.
  • Stay updated with digital trends, tools, and best practices.

Qualifications & Skills:

• Bachelor’s degree in marketing, Digital Media, Communications, or related field.
• 3–5 years of experience in digital marketing, preferably in retail, FMCG, or ecommerce.
• Strong knowledge of SEO, SEM, paid media, and social media marketing.
• Hands-on experience with Google Ads, Meta Ads, TikTok Ads, and analytics tools.
• Strong analytical skills with experience using Google Analytics, Data Studio, or similar tools.
• Excellent communication, coordination, and project management abilities.
• Ability to work in a fast-paced environment with multiple priorities.
• English required; Arabic preferred.