About the Role:The Business Development Manager will be responsible for spearheading initiatives that promote employee wellness and work-life balance. This role involves developing strategic partnerships, driving sales of wellbeing programs, and increasing awareness about the importance of work-life balance. Candidates should have a passion for wellbeing, strong business acumen, and the ability to build and maintain relationships with key stakeholders.
Key Responsibilities:Strategic Planning:- Develop and implement a comprehensive business development strategy focused on wellbeing and work-life balance.
- Identify and prioritize target markets, including corporations, educational institutions, and healthcare providers.
- Set clear objectives and KPIs for growth and expansion of the wellbeing program.
Partnership Development:- Identify potential partners, including wellness service providers, fitness centers, mental health professionals, and corporate clients.
- Establish and maintain strategic partnerships to enhance the wellbeing program offerings.
- Negotiate and finalize partnership agreements to expand the program’s reach and impact.
Sales and Revenue Generation:- Drive sales of wellbeing programs and services to corporate clients and other organizations.
- Develop and execute sales strategies to achieve revenue targets.
- Conduct presentations and demonstrations to potential clients to showcase the benefits of the wellbeing program.
Marketing and Brand Awareness:- Develop and implement marketing campaigns to increase awareness about the wellbeing program.
- Utilize various channels, including social media, email marketing, webinars, and industry events.
- Create engaging content (*, blogs, videos, case studies) to promote the importance of work-life balance and wellbeing.
Client Relationship Management:- Build and maintain strong relationships with clients to ensure high levels of satisfaction and retention.
- Provide ongoing support and consultation to clients to help them achieve their wellbeing goals.
- Gather feedback from clients to continuously improve the program offerings.
Market Research and Analysis:- Conduct market research to identify trends, opportunities, and competitive landscape in the wellbeing and work-life balance sector.
- Analyze data to inform business development strategies and decision-making.
- Provide regular reports on market conditions, sales performance, and progress against goals.
Team Collaboration & Alignment:- Collaborate with internal teams, including marketing, product development, and customer support, to ensure alignment and support for business development initiatives.
- Provide insights and feedback to improve the quality and relevance of wellbeing programs based on client needs and market demands.
Qualifications:Education: Bachelor’s degree in Business, Marketing, Psychology, Health Sciences, or a related field. A Master’s degree is preferred.
Experience: Minimum of 3 years of experience in business development, sales, or a related role, preferably within the wellbeing, health, or corporate wellness sectors.
Skills: Excellent communication, negotiation, and presentation skills; strong networking and relationship-building abilities; strategic thinking; proficiency in using CRM software and business planning tools; passion for wellbeing.
Additional Requirements:Willingness to travel as needed to meet with clients and partners. Fluency in Arabic and English is required; knowledge of additional languages is a plus.
