The role of the Media Buyer (Advertising Media Specialist) involves managing and executing the process of purchasing advertising spaces across various channels (television, radio, newspapers, billboards, and digital platforms such as Facebook, Instagram, Google, and others) to achieve the best results for marketing campaigns.
📌 His basic tasks:
Planning: Determines the most suitable channels and platforms to reach the target audience.
Negotiation: Negotiates with platforms and media to get the best prices and publication terms.
Buying: Purchases suitable advertising spaces/times for the campaign.
Monitoring: Monitors ad performance (KPIs such as CTR, CPM, ROAS).
Optimization: Adjusts the strategy and reallocates the budget to achieve the best return.
Coordination: Works with the marketing team and designers to ensure ads align with the overall strategy.
In summary: He is the person responsible for investing the advertising budget in the best way for the highest possible return.
5,000 - 8,000 / Month
Full-time