Position Title: Sales Engineer – B2B (Lighting Products)
Department: Sales & Marketing
Location: Riyadh, -Dammam-Jeddah Saudi Arabia
Reporting To: Project Sales Manager / Head of Sales
Company: Adwaa Factory for Electrical Products
1. Job Purpose (Role Summary) The Sales Engineer – B2B is responsible for driving revenue growth through project-based and account-based sales of Adwaa Factory’s electrical products across Saudi Arabia. The role combines technical expertise, consultative selling, and relationship management to secure business from clients, consultants, contractors, and sub-contractors, while ensuring alignment with company profitability, compliance, and delivery standards.
2. Key Accountabilities & Responsibilities- Business Development & Sales Growth: Identify, develop, and close B2B sales opportunities in the electrical products segment. Build and manage a qualified sales pipeline across projects, key accounts, and strategic customers. Achieve assigned monthly, quarterly, and annual sales targets (value, margin, and volume). Expand market presence by penetrating new accounts, projects, and sectors.
- Client, Consultant & Project Engagement: Conduct regular field visits to end clients/developers, electrical contractors, sub-contractors, and consultants. Present Adwaa Factory’s product portfolio and technical capabilities. Influence specifications and approvals during design, tender, and execution stages.
- Technical & Commercial Support: Submit technical submittals and develop commercial quotations aligned with client requirements. Provide pre-sales and post-sales technical coordination to ensure customer satisfaction.
- Negotiation & Contract Closure: Lead negotiations within approved authority limits. Ensure contracts meet profitability and risk standards.
- Internal Coordination & Delivery Support: Liaise with engineering, technical teams, production & logistics, finance & credit control to ensure smooth order processing and delivery.
- Market Intelligence & Reporting: Monitor competitor offerings and market trends. Submit reports and recommend strategies for market penetration.
3. Stakeholder Interface Internal sales management, engineering & technical support, production & logistics, finance & accounts. External engagement with clients, contractors, and suppliers.
4. Key Performance Indicators (KPIs)- Achievement of sales targets
- Customer satisfaction scores
- Market intelligence reporting accuracy
5. Authority & Decision-Making Negotiation and proposal submission within set limits.
6. Qualifications & Experience- Bachelor’s Degree in Engineering or Business Management
- 5–15 years of experience in B2B sales in electrical products
- Proven track record in project-based sales
- Strong technical and commercial acumen
Other Requirements: Valid Saudi driving license (mandatory) and willingness to travel.
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