We are seeking a creative and data-driven Marketing Specialist to develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and customer engagement across multiple channels. The ideal candidate will have 3+ years of experience in digital marketing, excellent analytical skills, and a proven track record of successful campaign management.
Key responsibilities:
• Develop and implement marketing campaigns across digital and traditional channels
• Create compelling content for social media, email marketing, and website
• Analyze marketing metrics and prepare performance reports
• Manage and optimize paid advertising campaigns (Google Ads, Social Media)
• Collaborate with internal teams to ensure brand consistency
• Conduct market research and competitor analysis
• Maintain and update marketing materials and website content
• Track and optimize marketing budget allocation