Introduction
We need a marketing specialist to work with us on an existing application project specialized in the field of gifts and flowers. Responsibilities include managing digital marketing campaigns, developing effective marketing strategies, and analyzing market data to improve campaign performance. Required skills: Experience with social media platforms, strong analytical skills, and the ability to work as part of a team to achieve the company's marketing objectives.
Job Summary:
Planning, launching, and optimizing paid advertising campaigns for iOS and Android applications within Saudi Arabia, with the aim of achieving high-quality downloads, increasing in-app conversions, and improving return on advertising spend as well as running and managing advertising campaigns across various social media platforms, reviewing results, and providing recommendations.
Main Tasks:
- Managing and optimizing campaigns on Meta, TikTok, Snapchat, Google (UAC/Search), and X platforms.
- Executing app download campaigns and in-app event campaigns (registration, purchase, etc.).
- Monitoring performance via Firebase and advertising attribution tools (AppsFlyer/Adjust).
- Improving performance indicators: CPI, CPA, ROAS, and retention rate. Conducting A/B tests on designs, audiences, and campaign structures.
- Preparing clear reports with actionable recommendations.
Requirements:
- At least 3 years of hands-on experience in managing paid advertising (experience with applications preferred).
- Strong understanding of the Saudi market and user behavior.
- Ability to manage budgets and scale successful campaigns.
- Fluency in Arabic and English (additional language is a plus).
4,000 - 7,000 / Month
Full-time
