Are you a creative storyteller, digital marketing expert, and visual content creator looking to make a meaningful impact? A prestigious Culinary Academy in Saudi Arabia is seeking a Marketing Specialist to lead the charge in showcasing the academy's mission, values, and student success stories to the world.
In this exciting and purpose-driven role, you’ll work alongside a passionate Business Development Team to craft engaging campaigns, create inspiring content, and shape the academy's digital identity. This is an ideal opportunity for candidates who bring a mix of marketing strategy, graphic design, and photography skills—and are eager to use their talent to promote educational excellence and community engagement.
KEY RESPONSIBILITIES:- Digital Marketing Strategy & Execution: Design and execute impactful digital marketing campaigns across various platforms (website, social media, email, digital ads). Align all efforts with the academy's strategic goals, positioning, and brand voice.
- Visual Content Creation: Plan and produce high-quality graphics, videos, and photography to support marketing initiatives and bring the academy's story to life. Capture events, student activities, and instructor highlights for visual storytelling.
- Social Media Management: Own and grow the academy's social media presence on Instagram, LinkedIn, Twitter, and emerging platforms. Create and schedule compelling content to engage followers and increase reach.
- SEO & Online Visibility: Implement SEO best practices and support SEM initiatives to enhance website traffic and discoverability.
- Email Campaigns & Audience Engagement: Build and manage targeted email marketing campaigns to promote programs, events, and success stories. Monitor engagement and refine campaigns using performance insights.
- Analytics & Optimisation: Use analytics tools to track KPIs, assess campaign performance, and generate reports. Leverage insights to optimise content, targeting, and messaging.
- Website Collaboration & Updates: Support website updates and improvements in collaboration with the technical/web team, ensuring a user-friendly and visually aligned experience.
- Brand Alignment & Messaging: Ensure brand consistency across all digital channels, campaigns, and materials.
- Partnership Support & Cross-Team Collaboration: Work closely with the Business Development Assistant, Communications Officer, and Graphic Designer to align messaging and maximise outreach.
- Budget Awareness: Help manage the marketing budget to ensure cost-effective execution of campaigns.
QUALIFICATIONS & REQUIREMENTS:- Bachelor's degree in Marketing, Communications, Media, Advertising, or a related field.
- 25 years of experience in a digital marketing or creative role (preferably in education, hospitality, F&B, or creative industries).
- Proven experience with marketing strategy, content creation, and multi-channel campaign execution.
- Graphic design and photography skills are essential; experience with Adobe Creative Suite or Canva preferred.
- Strong understanding of social media algorithms, trends, and engagement strategies.
- Knowledge of SEO/SEM, Google Analytics, email marketing platforms (Mailchimp, HubSpot, etc.).
- Excellent written and visual storytelling abilities.
- Ability to work cross-functionally in a fast-paced and creative environment.
- Creative, proactive, results-driven, and highly adaptable to digital trends.
WHY JOIN?- Be part of a collaborative and dynamic team focused on creativity, growth, and storytelling.
- Use your visual design and content creation skills to influence and inspire diverse audiences.
- Advance your career in a multi-faceted marketing role with room to innovate, lead, and grow.
Be part of something bigger than marketing. Help shape the future of culinary education through creativity, strategy, and innovation.
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