About the Role
Agoda, a global leader in online travel, is seeking a Senior Analyst, App Marketing to join its Performance Marketing Team. This role is focused on developing and executing marketing programs to enhance customer lifetime value through measurable initiatives across various channels. You will be part of a diverse, international team that utilizes data, innovation, and problem-solving to support Agoda's mission of making travel more accessible worldwide. This position offers an opportunity to work in a dynamic environment where data and technology are central to the company culture. You will collaborate with experts from diverse backgrounds to contribute to the growth of Agoda's marketing efforts. The role involves deep analysis, strategic experimentation, and impactful reporting, with specific scope varying by marketing channel.
Key Responsibilities
- Experiment with and optimize campaign performance across partners such as Google, Bing, TripAdvisor, and Trivago, including ad/campaign structures and bidding & pricing strategies.
- Adapt to new product features and implement changes derived from successful tests to enhance marketing effectiveness.
- Analyze data from experiments to develop predictive models using data science techniques, such as understanding the impact of large-scale TV campaigns or demand elasticity from pricing optimization.
- Liaise with product teams to define and implement roadmaps for data-driven product enhancements.
- Build dashboards to track performance metrics and derive actionable insights.
- Identify growth levers and communicate strategic recommendations through presentations to stakeholders.
- Contribute to reporting and analysis to understand key performance indicators and trends.
Qualifications and Requirements
- Bachelor's degree or higher from a top university in a quantitative subject such as computer science, mathematics, engineering, business, science, or a relevant field of study.
- A minimum of 4 years of experience in data analysis, preferably from top-tier consulting, investment banking, private equity, or a strategy/business role within a fast-growing global tech company.
- Demonstrated ability to make decisions based on objective data evidence.
- A desire to take ownership and influence outcomes.
- Excellent organizational skills and attention to detail.
- Proven ability to work independently and manage multiple tasks effectively.
Required Skills
- Proficiency in data analysis and data analytics.
- Expertise in SQL for database querying and management.
- Experience with programming languages such as Python and R for data manipulation and analysis.
- Skilled in data mining and applying data science techniques.
- Experience with data visualization tools like Tableau and Power BI.
- Strong understanding of databases and data management principles.
- Experience in business analysis and business intelligence (BI).
- Familiarity with Microsoft SQL Server.
- Knowledge of machine learning concepts and applications.
- Solid foundation in statistics.
- Experience in experimentation and campaign performance optimization.
- Ability to develop and implement bidding and pricing strategies.
- Experience in predictive modeling.
- Strong reporting and insights derivation capabilities.
- Excellent verbal and written communication skills in English.
Work Location and Additional Information
This is a full-time position based in Bangkok, with relocation assistance provided. Agoda is an equal opportunity employer committed to diversity and inclusion. Employment is based solely on merit and qualifications. Applications may be kept on file for future vacancies.
Agoda began in 2005 with a passion for travel and a vision to make exploring the world easier. Now part of Booking Holdings, Agoda connects millions of people to destinations and experiences worldwide through deals on hotels, holiday properties, flights, and activities. Our diverse team of over 7,000 people from 90 countries fosters a culture of curiosity and innovation, fueled by data and technology.
