Social media management specialist Jobs in Saudi Arabia

We need a passionate professional to manage our social media accounts. If you are looking to develop your skills in this field and love interacting with the audience, then this is the right opportunity for you.

• Requirements:
• Saudi nationality
• Residents of Qassim region
• At least one year of experience in managing social media accounts
• Skills in writing and crafting engaging content

If you find yourself suitable for these requirements, do not hesitate to apply!

We need a passionate professional to manage our social media accounts. If you are looking to develop your skills in this field and love interacting with the audience, this is the right opportunity for you.

• Requirements:
• Saudi nationality
• Residents of the Al-Qassim region
• At least one year of experience in managing social media accounts
• Skills in writing and crafting engaging content

If you find yourself suitable for these requirements, do not hesitate to apply!

• Plan, create, and schedule engaging content across all company social media channels (Instagram, X, TikTok, Snapchat, etc.).
• Manage daily posting, stories, and audience interaction in a timely and professional manner.
• Collaborate with the marketing team to align content with campaigns, offers, and brand voice.
• Monitor and analyze competitor social media activities and trends.
• Prepare regular performance reports and provide insights for improvement.
• Coordinate with designers and photographers for content production.
• Stay updated with platform algorithm changes and best practices.
• Support paid advertising efforts by preparing creatives and assisting in campaign management.

• 1–3 years of experience in social media management (preferably in real estate).
• Strong knowledge of social media platforms and content tools.
• Basic understanding of analytics (*, Instagram Insights, TikTok Analytics).
• Excellent communication skills (Arabic & English).
• Ability to work independently and meet deadlines.
• Creative mindset with attention to visual and written details.

• Prior experience with real estate brands or agencies.
• Ability to analyze competitors and suggest strategies.
• Familiarity with content scheduling tools (*, Meta Business Suite, Buffer).

Job Purpose

Managing and activating the social media channels for a company specializing in hotel bookings in Makkah and Madinah in a way that serves sales, generates demand, and supports customer service, through organized content, seasonal campaigns, and turning interactions into inquiries and actual bookings, not just views.

Role Scope

• The role is operational + analytical, not just creative.

• Works directly with:

  • Reservation Management

  • Customer Service (WhatsApp)

  • Paid Advertising

• Focuses on Makkah & Madinah Hotels + Seasons.

Key Responsibilities

1. Channel Management

• Managing accounts:

  • Snapchat 

  • Tiktok

  • Instagram

  • X (Twitter)

• Scheduling content according to:

  • Seasons (Ramadan – Umrah – Holidays)

  • Enriching and educational content

• Maintaining the tone and identity of the company (professional, reliable, not overly promotional).

2. Revenue-Oriented Content

• Producing content that serves:

  • Proximity to the holy mosque

  • Views

  • Economic options

  • Early booking

• Linking all content to:

  • Clear Call to Action (WhatsApp / Link)

  • Scenario of expected questions from the customer

• Working with the team to ensure:

  • Content matches real capabilities

  • Not creating misleading expectations.

3. Managing Seasonal Campaigns

• Preparing content plans for:

  • Ramadan

  • The last ten days

  • Hajj

  • Peak seasons

• Recycling successful content.

• Supporting advertising campaigns with consistent content.

4. Integration with Customer Service

• Coordinating with the WhatsApp team to ensure:

  • Responses are consistent with posted messages

  • Knowing the most frequently asked questions coming from social media

• Suggesting improvements for:

  • Automated responses

  • Welcome messages

  • Customer journey pathways.

5. Analysis and Performance Measurement

• Tracking indicators such as:

  • Number of inquiries from each platform

  • Type of customers (serious / curious)

  • Top converting content

• Preparing brief reports:

  • Weekly (operational)

  • Monthly (analytical)

• Providing actionable recommendations (stop / enhance / modify).

KPIs

• Number of inquiries via WhatsApp from social media

• Cost per inquiry (including ads)

• Real engagement rate (not just Views)

• Content that led to actual bookings

• Adhering to the schedule and seasons

Required Skills

Core Skills

• Deep understanding of social media platforms (especially Snapchat).

• Clear Arabic writing suitable for the religious/spatial context.

• Ability to convert information into short and compelling content.

• High organization and scheduling.

Analytical Skills

• Reading Insights

• Linking performance to sales

• Understanding the customer journey from content → WhatsApp → Booking

Preferred Experience

• Experience in:

  • Tourism / bookings / hotels / Makkah

• Working with sales or customer service teams.

• Previous experience with seasonal content.

What this job is NOT

• ❌ This is not a "content creator only" job.

• ❌ This is not a general trends job.

• ❌ This is not a personal account or Influencer.

• Develop and implement comprehensive social media strategies tailored to each client's needs.
• Create, curate, and manage engaging content across platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor social media channels, respond to comments and messages, and engage with followers.
• Analyze and report on social media performance metrics, making recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with clients to ensure their brand voice and messaging are accurately represented.
• Plan and execute social media campaigns, contests, and promotions to drive engagement.

• Proven experience as a social media manager or in a similar role.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills.
• Creative thinking with the ability to generate engaging content.
• Familiarity with social media analytics tools and reporting.
• Ability to work independently and manage multiple accounts simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field is a plus.

• Ideate, script, and create short-form video content for Tabby across platforms (Reels, TikTok, Shorts, and more), turning money topics into fun, relatable and easy-to-understand content.
• Appear on camera regularly, filming yourself in Tabby-led content with confidence, humour, and strong on-screen presence.
• Help shape and manage Tabby’s social media presence day to day, with a strong understanding of platform culture, trends, and formats.
• Support the planning and execution of seasonal and cultural campaigns (such as Ramadan), adapting ideas and content to key moments throughout the year.
• Identify, source, and collaborate with the right influencers and UGC creators for the Saudi market, ensuring brand fit, cultural relevance, and performance.
• Edit and package content quickly and effectively using tools like CapCut (or similar), optimising for each platform’s best practices.
• Stay deeply plugged into social trends, creator culture, and emerging formats, using insights to continuously evolve Tabby’s content.
• Work closely with marketing, brand, and creative teams to bring ideas to life while maintaining Tabby’s tone, values and compliance standards.

• 3–5 years of experience in social media and content creation, with a strong focus on short-form, video-first platforms.
• Confident and comfortable on camera, with a natural presence and the ability to bring ideas to life yourself.
• A creative thinker who understands what resonates with audiences today.
• Ability to collaborate closely with designers and marketing teams to ensure ideas, visuals, and messaging come together seamlessly.
• Highly organised and detail-oriented, able to manage multiple content streams and timelines without losing quality.
• Thrive in fast-paced environments, balancing creativity with structure and deadlines.
• Strong understanding of platform analytics and performance, using data to refine content and improve results.
• Culturally aware within the Saudi market, able to create content that feels relevant and on brand.

• Develop and Implement Social Media Strategy: Create and manage comprehensive social media strategies aligned with business goals.
• Content Creation and Management: Produce engaging, high-quality content for platforms including X, Instagram, Snapchat, TikTok, and LinkedIn.
• Community Management: Monitor and engage with our community, managing responses and interactions professionally.
• Analytics and Reporting: Track and report on performance metrics, providing insights for improvement.
• Trend Analysis: Stay updated with social media trends and best practices to enhance our presence.
• Collaboration: Work with marketing, PR, and design teams to ensure cohesive messaging.
• Training and Mentorship: Guide and train junior team members, fostering a culture of continuous learning.

• Bachelors in Marketing or Business Administration
• Minimum 5 years of experience in Social Media management
• Strong knowledge of the property market and social media trends
• Proficiency in video and photo editing software
• Excellent communication skills in Arabic and English
• Experience with social media management and analytics tools
• Creative mindset and strong organizational skills

• High-performing work environment
• Comprehensive Health Insurance
• Rewards and recognition programs
• Opportunities for Learning & Development

• Implement a clear Strategic Plan with objectives linked to KPIs.
• Manage social media accounts (Snapchat, Facebook, Instagram, TikTok, X, LinkedIn).
• Create creative content aligned with the brand identity.
• Develop and execute a monthly content plan.
• Monitor trends and leverage them in a way that serves the business.
• Analyze content and campaign performance using analytics tools (Insights, Analytics).
• Optimize results based on data and reports.
• Engage with the audience and respond to messages and comments professionally.
• Collaborate with the design and marketing teams to achieve the best results.

• Experience in content writing (Copywriting & Content Creation).
• Strong analytical skills with the ability to read and interpret data and reports.
• Experience managing social media accounts and platforms.
• Strong planning and organizational skills.
• Creativity and the ability to propose new ideas.
• Knowledge of paid advertising basics (an added advantage).