Social media management specialist Jobs in Saudi Arabia

Looking for a professional Social Media specialist who can create and deliver high-quality content in the right style

Job Purpose

Managing and activating the social media channels for a company specializing in hotel bookings in Makkah and Madinah in a way that serves sales, generates demand, and supports customer service, through organized content, seasonal campaigns, and turning interactions into inquiries and actual bookings, not just views.

Role Scope

• The role is operational + analytical, not just creative.

• Works directly with:

  • Reservation Management

  • Customer Service (WhatsApp)

  • Paid Advertising

• Focuses on Makkah & Madinah Hotels + Seasons.

Key Responsibilities

1. Channel Management

• Managing accounts:

  • Snapchat 

  • Tiktok

  • Instagram

  • X (Twitter)

• Scheduling content according to:

  • Seasons (Ramadan – Umrah – Holidays)

  • Enriching and educational content

• Maintaining the tone and identity of the company (professional, reliable, not overly promotional).

2. Revenue-Oriented Content

• Producing content that serves:

  • Proximity to the holy mosque

  • Views

  • Economic options

  • Early booking

• Linking all content to:

  • Clear Call to Action (WhatsApp / Link)

  • Scenario of expected questions from the customer

• Working with the team to ensure:

  • Content matches real capabilities

  • Not creating misleading expectations.

3. Managing Seasonal Campaigns

• Preparing content plans for:

  • Ramadan

  • The last ten days

  • Hajj

  • Peak seasons

• Recycling successful content.

• Supporting advertising campaigns with consistent content.

4. Integration with Customer Service

• Coordinating with the WhatsApp team to ensure:

  • Responses are consistent with posted messages

  • Knowing the most frequently asked questions coming from social media

• Suggesting improvements for:

  • Automated responses

  • Welcome messages

  • Customer journey pathways.

5. Analysis and Performance Measurement

• Tracking indicators such as:

  • Number of inquiries from each platform

  • Type of customers (serious / curious)

  • Top converting content

• Preparing brief reports:

  • Weekly (operational)

  • Monthly (analytical)

• Providing actionable recommendations (stop / enhance / modify).

KPIs

• Number of inquiries via WhatsApp from social media

• Cost per inquiry (including ads)

• Real engagement rate (not just Views)

• Content that led to actual bookings

• Adhering to the schedule and seasons

Required Skills

Core Skills

• Deep understanding of social media platforms (especially Snapchat).

• Clear Arabic writing suitable for the religious/spatial context.

• Ability to convert information into short and compelling content.

• High organization and scheduling.

Analytical Skills

• Reading Insights

• Linking performance to sales

• Understanding the customer journey from content → WhatsApp → Booking

Preferred Experience

• Experience in:

  • Tourism / bookings / hotels / Makkah

• Working with sales or customer service teams.

• Previous experience with seasonal content.

What this job is NOT

• ❌ This is not a "content creator only" job.

• ❌ This is not a general trends job.

• ❌ This is not a personal account or Influencer.

• Develop and implement comprehensive social media strategies tailored to each client's needs.
• Create, curate, and manage engaging content across platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor social media channels, respond to comments and messages, and engage with followers.
• Analyze and report on social media performance metrics, making recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with clients to ensure their brand voice and messaging are accurately represented.
• Plan and execute social media campaigns, contests, and promotions to drive engagement.

• Proven experience as a social media manager or in a similar role.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills.
• Creative thinking with the ability to generate engaging content.
• Familiarity with social media analytics tools and reporting.
• Ability to work independently and manage multiple accounts simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field is a plus.

• Ideate, script, and create short-form video content for Tabby across platforms (Reels, TikTok, Shorts, and more), turning money topics into fun, relatable and easy-to-understand content.
• Appear on camera regularly, filming yourself in Tabby-led content with confidence, humour, and strong on-screen presence.
• Help shape and manage Tabby’s social media presence day to day, with a strong understanding of platform culture, trends, and formats.
• Support the planning and execution of seasonal and cultural campaigns (such as Ramadan), adapting ideas and content to key moments throughout the year.
• Identify, source, and collaborate with the right influencers and UGC creators for the Saudi market, ensuring brand fit, cultural relevance, and performance.
• Edit and package content quickly and effectively using tools like CapCut (or similar), optimising for each platform’s best practices.
• Stay deeply plugged into social trends, creator culture, and emerging formats, using insights to continuously evolve Tabby’s content.
• Work closely with marketing, brand, and creative teams to bring ideas to life while maintaining Tabby’s tone, values and compliance standards.

• 3–5 years of experience in social media and content creation, with a strong focus on short-form, video-first platforms.
• Confident and comfortable on camera, with a natural presence and the ability to bring ideas to life yourself.
• A creative thinker who understands what resonates with audiences today.
• Ability to collaborate closely with designers and marketing teams to ensure ideas, visuals, and messaging come together seamlessly.
• Highly organised and detail-oriented, able to manage multiple content streams and timelines without losing quality.
• Thrive in fast-paced environments, balancing creativity with structure and deadlines.
• Strong understanding of platform analytics and performance, using data to refine content and improve results.
• Culturally aware within the Saudi market, able to create content that feels relevant and on brand.

• Adheres to all standards, policies, and procedures (SOPs, etc.).
• Assists the Director of Marketing to implement campaigns in accordance with the programme or plan.
• Social media management (content creation, posts, stories, and inbox responses).
• Flyer creations for digital screens using either Adobe.
• Maintains and administers media plan in a structured and systematic manner.
• Assists to maintain the inventory and ordering of collaterals, media kits, or corporate gifts.

• Maintains communication and coordination with external agencies.
• Reviews and provides guidelines, as well as assisting to develop or enhance hotel presentations for internal and external uses.
• Manages and follows up with accounts on purchase orders, payments as relevant.
• Provides insights and creative support for quarterly priorities - competitor reviews, communication platforms, and key messages.
• Supports hotel photo or video shoots.
• Responds to trade or guest requests and needs professionally, timely, and with passion.

• Learning & Development programs tailored for your career growth.
• MOstay programme offers complimentary nights and attractive rates on rooms for you and your loved ones.
• Health & Colleague Wellness benefits.
• Retirement Plans based on your length of service and role.

• A competitive salary.
• Career development opportunities.
• Health insurance.