About UsBAAN Holding Group, formerly known as Al Hokair Group, was established in 1978 and boasts a legacy spanning over five decades. As one of the pioneers in the hospitality and entertainment sectors across Saudi Arabia and the Arab world, BAAN Holding continues to expand its investments, starting with its notable ventures into catering.
Job SummaryThe Corporate Marketing Specialist plays a critical role in executing marketing strategies that drive brand awareness, customer engagement, and business growth. This position involves collaborating with various departments to implement marketing plans, conduct market research, and forge strategic partnerships. The Marketing Specialist will analyze customer behavior and campaign effectiveness to provide actionable insights, ensuring that marketing efforts align with organizational goals and meet customer needs.
Key Responsibilities- Assist the marketing manager in executing marketing plans, ensuring alignment with company objectives and coordination with all relevant parties and vendors.
- Compile and analyze monthly market research reports from branches to understand local trends, customer preferences, and competitive landscape.
- Forge strategic partnerships with brands, sponsors, influencers, and platforms to create co-marketing opportunities that enhance brand visibility and reach.
- Coordinate with the customer service division to analyze customer behavior and provide recommendations for enhancing the overall customer experience.
- Measure the effectiveness of marketing campaigns by monitoring ROI, customer feedback, and survey results, providing actionable insights for future initiatives.
- Work closely with the partnerships division to support B2B marketing efforts and develop strategies that drive business relationships.
- Collaborate with finance, legal, procurement, IT, and other departments to ensure that marketing initiatives meet organizational needs.
- Work with the content writing team to develop compelling marketing content that supports campaigns and promotional efforts.
- Generate innovative ideas for advertising, social media, and promotional activities that engage target audiences and enhance brand presence.
This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.
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