Job Purpose:To execute and maintain Saudi Aramco Entrepreneurship Center’s (Wa’ed) overall media relations activity, social media, press, and events strategies in accordance with the ongoing communications and PR plan.
Job Responsibilities:- Support the conveyance of Wa’ed’s brand via PR and Marketing tools, platforms, and strategies to achieve the objectives of the corporate PR and Marketing strategy.
- Be the focal point with digital advertising and design agencies to arrange promotional campaigns across all types of media by coordinating scheduling and logistics as necessary.
- Scan media for relevant event engagement and manage participation plans (* workshops, conferences, speeches), liaising with other divisions of the organization as necessary.
- Support the creation of digital content for social media, annual newsletters, and articles on entrepreneurship, and liaise with external graphic designers to establish brand guidelines and designs for published content.
- Coordinate relevant public relations activities including handling sponsorship opportunities, developing press releases and presentations, while maintaining a cooperative relationship with partners and stakeholders.
- Develop and launch targeted media and marketing campaigns to emphasize brand recognition and corporate reputation.
- Suggest improvement initiatives regarding own activities and implement processes approved by management.
- Address inquiries from media representatives and other parties, and track industry trends to leverage media collaboration opportunities.
- Generate media coverage reports and other PR reports as assigned by the direct manager.
- Conduct frequent review on PR policies and procedures and recommend process enhancements whenever applicable.
Requirements:- Bachelor’s degree in Business, Management, Marketing, Media Studies, Communications, or related field.
- Excellent verbal and written communication skills in English and Arabic.
- +4 years of experience in Communication Department, Communication agency, or Marketing Department.
Desired Skills and Experiences:- Proactivity: continuously generating initiatives to improve work and developing innovative approaches based on performance feedback.
- Flexibility: ready to adapt to changes in business strategy and ongoing campaigns and initiatives.
- Strong presentation skills: ability to effectively present and communicate to key stakeholders during networking as well as partnership negotiations.
