Company Overview:At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success. Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region. Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA. GoodyCo leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities.
Job Overview:To lead the regional sales operations across assigned channels to achieve sales growth, market penetration, and operational excellence in alignment with the company’s strategic objectives.
Key Responsibilities:- Develop and implement regional sales strategies tailored to the specific needs of each assigned channel, ensuring alignment with the company’s overall objectives.
- Assist to prepare and execute annual and monthly sales forecasts for the region, segmented by channel, to enable accurate planning and resource allocation.
- Oversee the creation and execution of detailed coverage plans, ensuring Sales Representatives effectively classify customers, optimize visit frequencies, and achieve performance objectives.
- Build and maintain strong relationships with key accounts across all channels, fostering long-term partnerships and mutual growth.
- Negotiate and secure customer contracts, ensuring the implementation of terms such as rebates, commissions, display spaces, and other agreements relevant to each channel.
- Collaborate with internal departments, including Trade Marketing, Supply Chain, and Finance, to develop channel-specific programs and drive sales growth.
- Monitor and analyze the performance of each channel, identifying gaps, challenges, and opportunities for improvement, and implementing corrective actions as needed.
- Conduct market and competitor analysis to identify trends and inform strategic decision-making across all channels.
- Ensure the successful execution of promotional campaigns and product launches within the region, tailoring approaches to suit the dynamics of each channel.
- Drive operational excellence by monitoring processes and costs, identifying inefficiencies, and implementing improvements to optimize profitability.
- Collaborate in the development and execution of the Division’s ABCs and OKRs, ensuring alignment with other Functions' leadership.
- Make critical decisions that support the Division's strategic and tactical direction.
- Develop plans for respective functions/teams, providing inputs that align with and support the Division’s goals and objectives.
- Delegate tactical responsibilities to emerging leaders within the Division, enhancing succession planning.
- Measure and track relevant OKRs and metrics to ensure goal achievement and take corrective actions when necessary.
- Set clear performance objectives, offer necessary support, and regularly evaluate and provide feedback to direct reports for continuous development.
- Actively participate in the identification and recruitment of key talent for the function.
- Provide clear direction, prioritize tasks, delegate responsibilities, and monitor workflow.
- Create opportunities for team members to contribute to improvement, innovation, and knowledge-sharing initiatives.
- Own the budgeting cycle and proactively contribute to the budgeting process.
- Manage departments effectively within budget, providing accurate reports on progress and challenges encountered.
- Formulate strategies that drive positive financial impact while mitigating financial and operational risks.
- Adhere to policies, procedures, and processes to ensure consistent and controlled execution of daily tasks.
- Contribute to identifying opportunities for continuous improvement of processes and practices to enhance effectiveness.
- Foster a high-performance environment and actively promote company values.
Minimum Requirements:- 6 - 8 years of relevant experience.
- A bachelor’s degree in a relevant field is required.
- Proven experience managing regional wholesale channels and key accounts.
Working Environment:At Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation. We are deeply committed to fostering a culture of growth by supporting continuous development through hands-on learning, comprehensive online resources, interactive training, and personalized coaching. Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive. We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family.
