Join Roche as a Marketing Specialist (Consumer & OTC)At Roche, you can express your unique qualities and thrive personally and professionally. Our aim is to prevent, stop, and cure diseases while ensuring everyone has access to healthcare. We're seeking a Marketing Specialist to lead brand and category growth through consumer-centric strategies and commercial execution.
Your Responsibilities:- Manage the entire brand and product lifecycle for the Consumer & OTC portfolio.
- Execute integrated Go-to-Market strategies across retail, pharmacy, and e-commerce channels.
- Translate consumer insights into effective brand strategies and campaigns.
- Lead category management initiatives to maximize performance.
- Develop consumer acquisition and retention programs.
- Oversee trade marketing execution and in-store visibility.
- Monitor market trends and competitor activities for growth opportunities.
- Track performance metrics and analyze key indicators.
- Collaborate with cross-functional teams for effective execution.
- Ensure compliance with regulations and company policies.
Who You Are:- Experience in FMCG, consumer healthcare, or OTC marketing.
- Expertise in consumer acquisition, retention, and integrated marketing.
- Hands-on experience with category management and trade marketing.
- Proficiency in analyzing metrics and market data.
- Strong communication and stakeholder management skills.
- Fluent in Arabic and English.
About Roche:Roche is dedicated to advancing science and providing healthcare access. With over 100,000 employees globally, we have treated millions and conducted billions of tests. Join us in building a healthier future together. Roche is an Equal Opportunity Employer.
