Job Purpose:To lead and execute digital and traditional marketing strategies with a focus on digital marketing, advertising campaigns, and event management to enhance brand awareness, drive sales growth, and achieve the company's marketing objectives.
Key Responsibilities:- Strategic Planning:
- Develop and implement comprehensive marketing plans aligned with company goals.
- Conduct market analysis to identify opportunities and target audiences.
- Digital Marketing Management:
- Lead digital advertising campaigns (Google Ads, Social Media, SEO/SEM, Email Marketing).
- Analyze campaign performance using tools (Google Analytics, Meta Ads Manager) and optimize ROI.
- Campaign & Event Planning:
- Design and execute marketing campaigns and events (online & offline).
- Coordinate with internal teams and external partners to ensure successful execution.
- Content & Brand Management:
- Oversee the creation of marketing content (copy, visuals, videos) consistent with brand identity.
- Ensure cohesive messaging across all marketing channels.
- Budget & Performance Management:
- Set marketing budgets and monitor expenditures.
- Track, analyze, and report campaign performance to senior management.
- Team Leadership:
- Manage and mentor the marketing team to achieve targets.
- Foster skill development and maintain a motivating work environment.
Qualifications & Experience:- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum 5 years of experience in digital marketing and campaign management.
- Proficiency in digital marketing tools (Google Ads, Meta Business Suite, Google Analytics, CRM).
- Experience in event planning and execution.
- Deep understanding of consumer behavior in the Saudi market.
- Strong analytical skills with data-driven decision-making abilities.
- Fluency in English (written and spoken).
Soft Skills:- Creative and strategic thinking.
- Ability to work under pressure and multitask.
- Excellent leadership and communication skills.
- Innovative mindset with fresh marketing ideas.