About the Role
Oxford International Education Group, a Great Place to Work® certified institution with over 30 years of experience, is seeking a Regional Manager for Saudi Arabia to lead the commercial success of its UK English as a Foreign Language (EFL) business. This role requires acting as the product and commercial expert for UK language study offerings, and developing a strategic sales plan to achieve regional revenue targets. The position is suitable for an individual focused on business development and key account management within the Saudi Arabian market.
As a global provider of education, Oxford International operates English language schools across the UK, Canada, the USA, and Australia, alongside digital institutes and pathway programmes. The Regional Manager will contribute to expanding the reach and success of our EFL programmes, with a focus on adult English opportunities.
Key Responsibilities
- Develop and implement a regional business development and sales strategy for Oxford International Education Group's (OIEG) UK EFL products, emphasizing adult English opportunities.
- Identify and target new business opportunities within the agent network, corporate clients, and direct-to-student channels across Saudi Arabia.
- Conduct market analysis to understand competitor activity, market trends, and customer needs, informing product positioning and strategic decisions.
- Represent OIEG at key industry events, exhibitions, and agent workshops throughout Saudi Arabia.
- Achieve and exceed regional sales targets and revenue goals for the UK EFL business unit.
- Manage and grow a portfolio of key accounts, including agents and partners, ensuring productive relationships and maximizing conversion rates.
- Drive the sales cycle from lead generation through to student enrolment.
- Provide expert product knowledge and sales support to the agent network and internal teams.
- Act as the in-region subject matter expert on the OIEG EFL product suite, including destinations like London, Brighton, Oxford, and Edinburgh, and programmes such as Year-Round Groups, Junior Programmes, and Adult English.
- Communicate the unique selling propositions (USPs) of each school and programme, tailoring the message for the Saudi Arabian market.
- Collaborate with the Marketing team to develop and localize marketing collateral, campaigns, and digital strategies for the Saudi Arabian audience.
- Liaise with product, admissions, and operations teams at global destinations to ensure a seamless student journey.
- Provide regular sales forecasts and performance reports to the Regional Director for the Middle East & Central Asia.
- Work with the Head of Language Sales, UK, to drive market development initiatives.
- Monitor key performance indicators (KPIs) and market data to measure effectiveness and adjust strategies.
- Manage the budget allocated for business development activities.
Qualifications and Requirements
- Eligibility to live and work in Saudi Arabia.
- Willingness to undergo an Enhanced DBS disclosure check or overseas equivalent.
- Bachelor's degree graduates.
- Experience working within international student recruitment in Saudi Arabia.
- Candidates with experience as a study abroad agent are welcomed.
- Possession of an overseas higher education background, with a UK background being preferable.
Required Skills
- Business Development
- Sales Strategy
- Market Analysis
- Key Account Management
- Product Knowledge
- Sales Support
- Marketing Collateral Development
- Sales Forecasting
- Budget Management
- Fluent in Arabic
- Fluent in English
Work Environment and Contract Details
This role is offered on a Consultancy Agreement (Contract) basis and is located remotely within Saudi Arabia. Personal qualities sought include being enthusiastic, sales and target-driven, a strong team player, and possessing a flexible approach to work. Oxford International is committed to safeguarding and promoting the welfare of children, and recruitment checks are undertaken in accordance with their Recruitment and Selection policy. The company is an equal opportunity employer.
The company reserves the right to close this vacancy earlier than the advertised closing date should a high volume of suitable applications be received. Interested candidates are encouraged to apply as early as possible.
2,000 - 3,000 / Month
Part-time