Job Purpose
Manage and activate the social media channels for a company specialized in hotel bookings in Mecca and Medina in a way that serves sales, generates demand, and supports customer service, through organized content, seasonal campaigns, and converting interactions into inquiries and actual bookings, not just views.
Role Scope
* The role is operational + analytical, not just creative.
* Works directly with:
* Reservations Management
* Customer Service (WhatsApp)
* Sponsored Ads
* Focuses on Makkah & Madinah Hotels + Seasons.
Key Responsibilities
1. Channel Management
* Manage accounts:
* Snapchat
* Tiktok
* Instagram
* X (Twitter)
* Schedule content according to:
* Seasons (Ramadan – Umrah – Holidays)
* Enriching and educational content
* Maintain the tone and identity of the company (professional, trustworthy, not overly aggressive marketing).
2. Revenue-Oriented Content
* Produce content that serves:
* Proximity to the Holy Mosque
* Views
* Economic options
* Early booking
* Link all content to:
* Clear Call to Action (WhatsApp / Link)
* Scenario of expected questions from the customer
* Work with the team to ensure:
* Content matches real capabilities
* Avoid creating misleading expectations.
3. Manage seasonal campaigns
* Prepare content plans for:
* Ramadan
* The last ten days
* Hajj
* Peak seasons
* Recycle successful content.
* Support advertising campaigns with consistent content.
4. Integration with Customer Service
* Coordinate with the WhatsApp team to ensure:
* Responses are consistent with published messages
* Knowledge of the most frequently asked questions coming from social media
* Suggest improvements to:
* Automated responses
* Welcome messages
* Customer journey pathways.
5. Analysis and Performance Measurement
* Monitor indicators such as:
* Number of inquiries coming from each platform
* Customer types (serious / curious)
* The highest converting content
* Prepare concise reports:
* Weekly (operational)
* Monthly (analytical)
* Provide actionable recommendations (stop / enhance / modify).
KPIs
* Number of inquiries via WhatsApp from social media
* Cost per inquiry (including ads)
* Actual engagement rate (not just views)
* Content that led to actual bookings
* Adherence to schedules and seasons
Required Skills
Essential Skills
* Deep understanding of social media platforms.
* Clear Arabic writing suitable for religious/spatial context.
* Ability to convert information into short, persuasive content.
* High organization and scheduling.
Analytical Skills
* Reading Insights
* Linking performance to sales
* Understanding the customer journey from content → WhatsApp → Booking
Preferred Experience
* Experience in:
* Tourism / Bookings / Hotels / Mecca
* Working with sales or customer service teams.
* Previous experience with seasonal content.
What this job is not
* ❌ Not just a “Content Creator” job.
* ❌ Not a general trends job.
* ❌ Not a personal account or Influencer role.
This job requires
* Must be a resident of Mecca and willing to be present at any time around the Holy Mosque or in nearby hotels.
