About the Digital Marketing Specialist Role
Sumou Investment is seeking a Digital Marketing Specialist to join its team in Al Khobar, Eastern Province, Saudi Arabia. This full-time position is integral to developing, implementing, and optimizing digital marketing strategies across various channels. The role requires a candidate with a strong analytical mindset, creative thinking abilities, and practical experience with modern marketing tools, including the effective use of AI technologies. A portfolio showcasing successful, up-to-date campaigns is essential.
As a Digital Marketing Specialist, you will be responsible for enhancing Sumou Investment's online presence, driving engagement, and achieving measurable results through digital campaigns. Collaboration with cross-functional teams will be key to ensuring cohesive messaging and contributing to the company's overall growth.
Key Responsibilities
- Plan, execute, and manage digital marketing campaigns across channels including social media, email, search engines, and display advertising.
- Optimize campaigns based on performance data, Key Performance Indicators (KPIs), and Return on Investment (ROI) analysis.
- Manage and grow the company's online presence, including its website and social media platforms.
- Create engaging content that aligns with brand guidelines and resonates with the target audience.
- Utilize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve website and channel visibility and drive traffic.
- Analyze market trends, competitor activities, and customer behavior to identify new opportunities.
- Collaborate effectively with cross-functional teams, including design, sales, and product departments, to ensure cohesive messaging across all communications.
- Prepare regular performance reports that include actionable insights and recommendations.
- Leverage AI tools to enhance campaign performance, automate workflows, and generate data-driven insights.
Qualifications and Experience
- Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 2 years of proven experience in digital marketing.
- Strong knowledge of digital marketing channels, tools, and best practices.
- Demonstrated experience using AI tools in marketing for purposes such as content generation, data analysis, and automation is required.
- An updated portfolio showcasing recent digital marketing campaigns and their measurable results is required.
- Proficiency in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and paid advertising platforms.
Essential Skills
- Digital Marketing Strategy and Execution
- Analytical Thinking and Problem-Solving
- Creative Thinking and Content Creation
- Proficiency with AI Technologies in Marketing
- Social Media Marketing and Management
- Email Marketing Campaigns
- Search Engine Marketing (SEM) and Optimization (SEO)
- Display Advertising Platforms
- KPI and ROI Analysis
- Online Presence Management
- Market Trend and Competitor Analysis
- Customer Behavior Analysis
- Cross-functional Collaboration
- Performance Reporting
- Familiarity with Google Analytics, Social Media Insights, Paid Advertising Platforms, CRM Systems, and Marketing Automation Platforms.
- Excellent Written and Verbal Communication Skills
- Ability to manage multiple projects and meet deadlines.
Work Details
This is a full-time position based in Al Khobar, Eastern Province, Saudi Arabia. The role requires 2-5 years of experience in digital marketing.