About the Role: As a Digital Marketing Specialist at Delicious Food Company, you will play a key role in building and enhancing the restaurant's digital presence across various social media platforms and search engines. The primary objective is to increase brand awareness, attract new customers, and maintain the loyalty of existing ones to achieve maximum sales growth.
Key Responsibilities: - Social Media Management (SMM):
Manage the restaurant’s social media accounts (Instagram, TikTok, etc.) daily, creating high-quality visual content and engaging marketing captions. - Online Reputation Management:
Monitor and manage customer reviews on Google Maps and food delivery platforms to maintain a positive digital image. - Paid Advertising Campaigns:
Launch and analyze paid advertising campaigns targeting the geographical area surrounding the restaurant. - Content Marketing & Influencer Relations:
Develop content strategies and manage collaborations with influencers and third-party partners. - Local SEO:
Optimize the restaurant’s online presence to ensure it appears prominently in local search results.
Soft Skills Required: - Creativity: Ability to innovate and generate attractive marketing ideas.
- Communication: Excellent written and verbal communication skills.
- Multi-tasking: Ability to work in a fast-paced environment and manage multiple tasks.
- Trend Awareness: Stay up-to-date with the latest trends in the restaurant industry and digital marketing.
Requirements: - Experience: Minimum of 4 years in digital marketing in the restaurant sector.
- Technical Expertise: Proven experience in SEO, Google Ads, SEM, and Social Media Management.
- Email Marketing: Strong understanding of email marketing strategies and campaign execution.
