About the Role
RAW is an all-in-one healthy lifestyle application that provides users with personalized meal plans and nutrition tracking. The platform collaborates with healthy restaurants to offer a subscription service for convenient meal solutions. RAW utilizes an AI-powered tool to track calories and macronutrients, simplifying informed eating. We are seeking a dynamic and creative Content Creator to join our team on a full-time, on-site basis in Khobar. This role is essential for shaping RAW's brand voice and engaging our audience across digital platforms, contributing to user growth, retention, and brand awareness within the Saudi Arabian market.
Key Responsibilities
- Plan, produce, and publish engaging content across RAW's digital channels, including social media, blog articles, in-app content, and email campaigns.
- Brainstorm and script compelling content ideas that resonate with our target audience.
- Write and edit clear, concise, and engaging copy tailored for various platforms and audiences.
- Coordinate closely with design and marketing teams to ensure cohesive and high-quality content output.
- Adapt content effectively for different digital platforms and audience segments to maximize reach and impact.
- Conduct thorough research on emerging trends in health, nutrition, and wellness to inform content strategy.
- Capture or coordinate the creation of high-quality photo and video content to enhance engagement.
- Optimize content for brand consistency, SEO, and overall performance metrics.
- Monitor content engagement metrics, gather user feedback, and continuously refine content strategies.
Qualifications and Requirements
- Demonstrated strong content creation skills, encompassing writing, storytelling, and basic editing for digital platforms.
- Proven experience in creating and adapting content specifically for social media, blog posts, and email marketing campaigns.
- Ability to research topics related to health, nutrition, and wellness and translate complex information into clear, engaging, and accessible content.
- Familiarity with content planning tools, basic analytics interpretation, and best practices for audience engagement.
- Excellent communication and collaboration skills, with a proven ability to work effectively within cross-functional teams on-site.
- Strong organizational skills to manage multiple projects simultaneously, meet deadlines, and maintain a consistent publishing schedule.
- A genuine interest in healthy living, fitness, or nutrition is essential; prior experience within a health-tech or wellness brand is considered a significant advantage.
- Bachelor's degree in Marketing, Communications, Journalism, Media, or a closely related field, or equivalent practical experience.
- Proficiency in English is required; additional language skills are considered a valuable asset.
Required Skills
- Content Creation
- Writing
- Storytelling
- Basic Editing
- Social Media Content Creation
- Blog Content Creation
- Email Marketing Content Creation
- Health and Nutrition Research
- Content Planning
- Basic Analytics
- Audience Engagement
- Communication
- Collaboration
- Organizational Skills
- Project Management
- Interest in Healthy Living
- Interest in Fitness
- Interest in Nutrition
Work Environment and Location
This is a full-time, on-site position. The role is based in Dhahran, Eastern Province, Saudi Arabia, with a focus on the Al Khobar and Dhahran cities. Experience required for this role is 0-1 year.
