Job Overview:We are seeking a dynamic and experienced Marketing Director to join a leading large-scale food retail and restaurants business. This role is pivotal to the company’s growth strategy, overseeing a portfolio of diverse cuisines and brands, and will be responsible for driving innovation, product development, and strategic brand management. The ideal candidate will possess a deep understanding of brand building, product launches, and consumer engagement, while closely collaborating with operations, product development, and marketing teams.
Key Responsibilities:- Brand Strategy & Innovation: Develop and execute comprehensive marketing strategies to elevate and differentiate the company’s various brands and cuisines.
- Product Development & Launch: Collaborate with culinary and operations teams to conceptualize, develop, and launch new food products across multiple brands.
- Cross-functional Collaboration: Work closely with operations, supply chain, and product teams.
- Brand Management & Execution: Lead the marketing team to develop and implement brand management strategies.
- Media & Advertising Innovation: Spearhead innovative media and advertising campaigns.
- Team Leadership: Oversee and inspire a team of 12 marketing professionals.
- Market & Consumer Insights: Utilize data-driven insights to inform decision-making.
- Budget Management: Manage the marketing budget effectively.
- Location Strategy: Identify and select optimal restaurant locations.
Key Requirements:- Minimum 1012 years of progressive experience in marketing and brand management within the f&b, food retail, hospitality, or restaurants sector.
- Proven track record in developing and executing brand strategies.
- Experience working closely with product development and operational teams.
- Expertise in creating and managing innovative media campaigns.
- Strong leadership and team management experience.
- Proficiency in using market research and data analytics.
- Excellent communication skills.
- Bachelor’s degree in Marketing, Business, or a related field is required.
Preferred Qualifications:- Experience in launching and managing multiple brands.
- Strong knowledge of food retail and restaurant industry trends.
- Willingness to hire and collaborate with diverse talent.
Benefits:- Competitive salary and performance-based incentives.
- Comprehensive benefits package including health insurance.
