About the Role
Agoda is seeking a Senior Analyst, Display Marketing to join its world-leading Performance Marketing Team. This role is based in Bangkok and offers relocation assistance. Agoda utilizes data and technology to make travel more accessible and enjoyable. The Performance Marketing Team develops large-scale, data-driven programs to enhance customer lifetime value through measurable marketing channels. This position offers the opportunity to work within a collaborative and expert team, contributing to innovative marketing strategies.
Role Overview
As a Senior Analyst, Display Marketing, you will be instrumental in experimenting with and optimizing campaign performance, developing predictive models, and providing insightful analysis to guide strategic decisions. You will be part of a dynamic environment that fosters continuous learning and growth, working alongside a diverse team of analysts, marketing strategists, and data scientists.
Key Responsibilities
- Experiment with and optimize campaign performance across various digital marketing channels.
- Develop and implement bidding and pricing strategies on platforms such as Google, Bing, TripAdvisor, and Trivago.
- Adapt to new product features and implement changes based on successful test outcomes.
- Analyze large datasets from experiments to develop predictive models using data science techniques.
- Understand the impact of large-scale campaigns on bookings and demand elasticity from pricing optimization.
- Liaise with product teams to define and implement a roadmap for data-driven initiatives.
- Build dashboards to track performance metrics and identify key growth levers.
- Derive actionable insights from data analysis and communicate recommendations effectively through presentations to stakeholders.
Qualifications and Experience
- Bachelor's degree or higher from a top university in a quantitative subject such as computer science, mathematics, engineering, business, or science, or a relevant field of study.
- 2-5 years of experience in data analysis, preferably from top-tier consulting, investment banking, private equity, or a strategy/business role within a fast-growing global tech company.
- Proficiency in one or more data analysis packages or databases, including SQL, SAS, R, SPSS, Python, or VBA.
- Experience with data visualization tools such as Tableau or Power BI.
- Excellent verbal and written communication skills in English.
- Ability to move quickly and efficiently, making decisions based on objective data evidence.
- An innate desire to take ownership, make an impact, and influence outcomes.
- Excellent organizational skills and attention to detail.
- Ability to work independently and manage multiple priorities.
Skills
- Data Analysis (SQL, SAS, R, SPSS, Python, VBA)
- Data Visualization (Tableau, Power BI)
- Digital Marketing
- E-commerce
- A/B Testing
- Communication Skills (Verbal and Written)
- Organizational Skills
- Attention to Detail
- Presentation Skills
- Negotiation Skills
Additional Information
This is a full-time position. Relocation assistance is provided for candidates moving to Bangkok.
4,000 - 4,000 / Month
Full-time
