About the Role
Limo is a Saudi ride-hailing company focused on transforming transportation in the Kingdom, aligning with Vision 2030 through innovative mobility solutions. We are seeking an experienced Marketing Manager to oversee all marketing activities and drive service growth.
This role is critical for developing and executing comprehensive marketing strategies to enhance user acquisition, retention, and overall brand presence. The ideal candidate will possess a strong background specifically within the ride-hailing or food delivery app sectors.
Key Responsibilities
- Develop and execute marketing strategies to achieve business objectives.
- Manage and optimize digital marketing campaigns across platforms including TikTok, Snapchat, Google, and Meta.
- Plan and execute offline and outdoor marketing campaigns.
- Manage marketing budgets efficiently and optimize for return on investment (ROI).
- Oversee branding initiatives, content creation, and marketing campaign execution.
- Analyze campaign performance data to drive continuous improvements and strategic adjustments.
- Support and implement strategies for app user acquisition, retention, and overall growth.
Qualifications and Requirements
- Minimum of 3 years of marketing experience, specifically within the ride-hailing or food delivery app industries.
- Demonstrated strong experience in both digital and offline marketing channels.
- Proven experience in user acquisition, app install campaigns, retention strategies, and utilizing digital marketing platforms.
- Experience in campaign management and building strong brand presence.
- Strong analytical and organizational skills to manage complex projects and data.
- Ability to deliver measurable results and drive significant growth outcomes.
Required Skills
- Marketing Strategy Development and Execution
- Digital Campaign Management (TikTok, Snapchat, Google, Meta)
- Offline and Outdoor Campaign Planning
- Budget Management and ROI Optimization
- Branding and Content Strategy
- Campaign Performance Analysis
- User Acquisition and Retention Strategies
- Growth Strategy Implementation
- Proficiency in Digital Marketing Platforms
- Campaign Management
- Analytical Skills
- Organizational Skills
- Delivery of Measurable Results
Work Environment and Application
This is a full-time position. The role is based in Jeddah, Makkah, Saudi Arabia. Applicants are required to attach their portfolio or previous work, including examples of campaigns, creatives, app marketing results, or performance reports.