About the Role
Red Sea Global Hospitality is seeking a Cluster F&B Marketing Manager to join its team in Jeddah and Makkah, Saudi Arabia. This full-time position reports to Public Relations & Marketing Communications and is responsible for shaping the marketing strategy for the company's food and beverage outlets within a pioneering organization focused on responsible development and regenerative tourism.
Role Overview and Responsibilities
The Cluster F&B Marketing Manager will develop and execute the media and marketing strategy for all food and beverage outlets. This involves collaborating with Restaurant General Managers, Cluster Directors of Food and Beverage, Cluster Directors of PR & Marcom, and Cluster Directors of Sales & Marketing to create and implement the annual F&B strategic marketing plan. The plan will focus on public relations, social media, digital marketing, and marketing communications to support business objectives, enhance outlet and offering visibility, and drive traffic and revenue.
- Execute key F&B Marketing initiatives as defined by the strategic plan.
- Develop and execute the annual F&B marketing strategy and action plan, aligning with business goals.
- Preserve brand and concept integrity across all marketing activities.
- Design and implement programs and campaigns to increase awareness of F&B offerings and the team.
- Lead the F&B digital strategy, managing planning, implementation, and reporting across digital and electronic marketing platforms.
- Manage RSGH F&B websites and landing pages, ensuring alignment with outlet positioning and business objectives.
- Ensure up-to-date information is maintained on partner and third-party websites.
- Oversee F&B online reputation by monitoring and managing third-party review sites and social platforms.
- Manage restaurant databases to increase subscribers, ensuring compliance with privacy laws.
- Manage F&B social media channels, including strategy, content creation, daily management, and reporting.
- Curate and create engaging content that aligns with outlet and RSGH storytelling to increase following and engagement.
- Leverage social media to amplify key messages and activities.
- Coordinate social media influencer visits and integrate User Generated Content.
- Monitor social media conversations relevant to the industry and market.
- Collaborate with Restaurant GMs, Executive Chefs, and Beverage Managers to identify content opportunities and ensure presence at F&B events.
- Develop partnership and co-branding opportunities to enhance brand visibility and drive footfall.
- Coordinate promotional and beverage menus with the Executive Chef and Restaurant General Manager.
- Manage collateral production, including cost negotiation, timeline establishment, and draft editing.
- Coordinate and oversee F&B-related photo and video shoots to ensure alignment with brand standards.
- Maintain the hotel's image library and video banks with F&B content, securing necessary usage rights.
- Oversee the design and production of marketing collateral, including brochures, digital content, social media graphics, and email campaigns.
- Ensure all designs reflect brand aesthetics and storytelling, maintaining consistency across channels.
- Develop innovative campaigns aligned with resort objectives in partnership with the marketing and communications team.
- Collaborate with photographers, videographers, and copywriters to produce integrated creative assets.
- Drive the evolution of F&B brands' visual identity, reinforcing unique personality and luxury standards.
- Create and maintain brand guidelines detailing visual standards, typography, and logo usage.
- Manage multiple projects simultaneously, ensuring timely delivery and adherence to budgets.
- Develop project timelines and collaborate with internal teams and third-party vendors.
- Monitor F&B marketing performance metrics and gather feedback for evaluation and improvement.
- Stay updated on design trends and innovations in the hospitality industry.
Qualifications and Experience
Candidates should possess a Bachelor's degree in Marketing or a related field. A minimum of four years of experience in marketing, social media, digital marketing, and public relations, preferably within the hospitality sector, is required. A solid understanding of the F&B marketplace, including market trends and marketing strategies specific to this category, is essential. Familiarity with F&B commercial metrics and key success drivers is also necessary.
- Bachelor's degree in Marketing or a related field.
- Minimum of four years of experience in marketing, social media, digital marketing, public relations, preferably in hospitality.
- Solid understanding of the F&B marketplace, trends, and marketing strategies.
- Strong understanding of F&B commercial metrics and success drivers.
- Experience planning and executing annual marketing and PR calendars.
- Proficiency in evaluating competitor activations and marketing communications.
- Experience planning and managing photo and video shoots (commercial and social media).
- Media relations experience.
- Proficiency in multiple languages is a plus, especially English and Arabic.
Key Skills and Competencies
Successful candidates will demonstrate strong project management skills, with the ability to manage processes, expectations, and deadlines effectively. A proactive and inquisitive mindset, coupled with strong problem-solving, decision-making, conflict resolution, and strategic thinking skills, is crucial. Excellent interpersonal skills are required to foster connections with various stakeholders, including chefs, outlet GMs, operations management, and agency partners. Strong writing, presentation, and communication skills are essential, alongside a creative mindset and a keen eye for aesthetics in photography and videography composition.
- F&B Marketing
- Media/Marketing Strategy Development and Execution
- Public Relations
- Social Media Strategy and Management
- Digital Marketing
- Marketing Communications
- Digital Strategy Planning and Implementation
- Website Management
- Online Reputation Management
- Database Management and Growth
- Content Creation and Curation
- Social Media Influencer Coordination
- Partnership and Co-branding Development
- Collateral Production Management
- Photo and Video Shoots Coordination
- Image and Video Bank Management
- Graphic Design Oversight
- Brand Identity Development
- Project Management
- Performance Analysis
- Problem Solving
- Decision Making
- Conflict Resolution
- Strategic Thinking
- Interpersonal Skills
- Competition Evaluation
- Writing Skills
- Presentation Skills
- Communication Skills
- Creative Mindset
- Photography and Videography Composition
- Media Relations
Work Environment and Location
This full-time position is based in Jeddah and Makkah, Saudi Arabia. Red Sea Global Hospitality fosters a supportive and inclusive work environment that values diversity and collaboration. The company offers opportunities for personal and professional development, along with health insurance coverage. Year-round events include social, wellness programs, charity drives, and sports activities.
