Job Title: Business Marketing Specialist - Transport and Logistics Services
Location: [Riyadh]
Job Type: Full Time
About Us
We are a leading company in the transport and logistics sector, committed to providing innovative solutions and exceptional service to our corporate clients. Our mission is to enhance supply chain efficiency through the latest technologies and customer-focused strategies.
Job Overview
We are looking for a skilled Business Marketing Specialist to develop and implement targeted marketing strategies in the transport and logistics sector. This role requires collaboration with cross-functional teams to drive growth, enhance brand presence, and build long-term relationships with clients through effective communication.
Key Responsibilities
Strategy Development: Design and implement B2B marketing plans tailored specifically for logistics service clients, focusing on attracting potential customers and enhancing brand awareness.
Content Creation: Produce high-impact materials (case studies, white papers, presentations) addressing sector-specific challenges.
Digital Marketing: Manage search engine optimization (SEO) and search engine marketing (SEM), email campaigns, and social media (LinkedIn and X) to attract corporate clients.
Market Research: Analyze trends, competitor activities, and customer needs to identify opportunities.
Sales Collaboration: Work with sales teams to create targeted marketing materials and campaigns.
Partnership Building: Develop relationships with industry associations and strategic partners.
Performance Analysis: Monitor key performance indicators and adjust strategies using tools like Google Analytics.
Client Engagement: Direct communication with clients to understand their needs and ensure their satisfaction.
Industry Trends: Stay updated on the latest innovations in logistics services (such as automation and sustainability) to enhance strategies.
Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
Language: Proficiency in English (written and spoken) with exceptional customer communication skills.
Technical Skills: Proficiency in customer relationship management (CRM) systems (Salesforce, HubSpot), digital marketing tools, and data analysis.
Personal Skills: Team collaboration, multitasking, and problem-solving in a fast-paced work environment.
Preferred Qualifications:
Master’s degree in Marketing or Supply Chain Management.
Experience in marketing automation (*, Marketo).
Knowledge of logistics software (*, TMS, WMS).
What We Offer:
Competitive salary + performance bonuses.
Health insurance.
Opportunities for professional development.
Inclusive and innovative work culture.
How to Apply: Send your resume, cover letter, and portfolio of achievements (if any) to [ t@***************************** ].
We are an equal opportunity employer committed to diversity.