Join Egis as a Senior Marketing SpecialistAt Egis, we are poised at the forefront of architecture, consulting, and construction engineering, dedicated to creating sustainable solutions that meet today's challenges. We are looking for a Senior Marketing Specialist to join our team in Al Madinah, Saudi Arabia, focusing on the Bus Rapid Transit (BRT) project.
About the RoleThe Senior Marketing Specialist will develop and execute innovative marketing strategies aimed at enhancing public awareness, attracting investors, driving ridership, and optimizing revenue generation for the BRT project. This exciting role encompasses a range of responsibilities including:
- Strategic Marketing and Branding: Conduct market research, develop marketing strategies, and establish a strong brand identity for the BRT system.
- Advertising Campaign Development: Design comprehensive advertising plans tailored to target audiences, including media platform strategies.
- Public Engagement and Materials Development: Create presentations and high-quality marketing materials such as brochures, videos, and posters.
- Campaign Monitoring and Analysis: Measure campaign success through data analysis and monitor key performance indicators.
- Revenue Generation and Partnerships: Identify revenue opportunities and foster relationships with stakeholders.
QualificationsWe are seeking candidates who possess the following qualifications:
- Academic qualification in Marketing, Business Administration, or Communications (Master’s degree preferred).
- 15 years of relevant experience with a focus on transportation systems or transportation agencies.
- Strong analytical skills and proficiency in digital marketing tools.
Join UsEgis prides itself on contributing to the development of intelligent infrastructure and sustainable communities. If you are passionate about making a difference through strategic marketing, we invite you to apply for this key role in our dynamic team.