The goal of the job:
To transform the spirit of the brand and the story of our products (coffee and food) into stunning visual experiences that contribute to building a strong relationship with our customers and enhance the brand's appeal across all platforms.
Tasks and responsibilities:
Digital content design: Creating daily designs for social media platforms (Instagram, TikTok, Twitter) that align with the brand identity and keep up with trends.
Motion Graphics: Producing short and attractive motion graphics clips to showcase products, offers, or preparation methods.
Illustration: Adding unique manual or digital artistic touches to the designs to distinguish the brand from competitors (like drawing coffee beans or cup decorations).
Managing visual identity: Ensuring consistency in colors, fonts, and visual style across all outputs, from the electronic menu to packaging prints.
Turning concepts into reality: Working with the marketing team to transform complex marketing ideas into simple and clear designs that reach the customer's heart.
Continuous development: Monitoring design results and audience interaction and accepting feedback to regularly develop content to achieve the company's goals.
Required personal traits:
Flexibility and speed: The ability to complete tasks in a fast-growing work environment (Startup Mindset).
Effective communication: Constant presence and quick interaction with the team to ensure smooth workflow.
Passion for details: Paying attention to the smallest details of the image to ensure the quality of the final outputs.