Full-time Advertising Specialist Jobs in Riyadh

About the Role

Al Farabi Medical Group is seeking a Saudi National Media Buyer to join their team in Riyadh. This role is responsible for the strategic planning, execution, and optimization of digital advertising campaigns across various platforms. The primary objective is to maximize return on investment (ROI), drive campaign performance, enhance efficiency, and generate high-quality leads.

As a Media Buyer, you will play a crucial role in shaping the company's digital advertising strategy, ensuring campaigns are data-driven, cost-effective, and aligned with overall marketing objectives. This position offers an opportunity for a performance-focused individual to make a significant impact within a leading medical group.

Key Responsibilities

• Plan and execute paid media campaigns across key digital advertising platforms, including Google Ads and Meta Ads.
• Manage advertising budgets effectively to achieve optimal return on investment (ROI) and meet performance targets.
• Continuously monitor, analyze, and report on campaign performance, identifying trends and areas for improvement.
• Optimize campaigns through data-driven insights and A/B testing to enhance efficiency and effectiveness.
• Collaborate with internal marketing and content teams to ensure cohesive campaign strategies and messaging.
• Stay informed of the latest digital marketing trends, best practices, and emerging platforms.

Qualifications and Requirements

• Must be a Saudi National.
• Possess 2-4 years of direct experience in Media Buying.
• Demonstrated experience managing and optimizing campaigns on Google Ads and Meta Ads.
• Strong analytical skills with a proven track record in performance marketing.
• Ability to effectively manage advertising budgets and deliver measurable results.
• Proficiency in using analytics tools such as Google Analytics.

Required Skills

• Expertise in Google Ads and Meta Ads campaign management.
• Proficiency in Google Analytics for performance tracking and analysis.
• Strong understanding and application of performance marketing principles.
• Proven ability in budget management for advertising campaigns.
• Experience with A/B testing methodologies for campaign optimization.
• Knowledge of conversion rate optimization (CRO) strategies.

Additional Information

This is a full-time position based in Riyadh, Saudi Arabia. The role requires 2-5 years of relevant experience. Preferred qualifications include certifications in Digital Marketing or Paid Media, and experience with tracking tools such as Pixel and Tag Manager.

Key performance indicators (KPIs) for this role will include Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Conversion Rate, and Lead Generation Growth.

• Manage and grow social media platforms
• Create engaging content and marketing campaigns
• Monitor and optimize digital advertising performance
• Support SEO, website updates, and email marketing
• Analyze campaign results and prepare performance reports
• Coordinate with operations, design, and marketing teams

• 2+ years of experience in digital marketing
• Strong knowledge of Meta Ads, Google Ads, and social media platforms
• Experience with content creation and analytics tools
• Excellent communication and organizational skills
• Experience in the F&B or hospitality industry is an advantage

• Dynamic and fast-growing work environment
• Career growth opportunities
• Competitive salary package

We are looking for a professional digital marketing specialist to join our team, who will be responsible for managing and executing marketing campaigns for the online store and the branch, and increasing visibility and sales through digital marketing and paid advertising.

The nature of the work focuses on marketing, maintaining previous customers, focusing on scheduling campaigns based on seasons and times, increasing visits to branches, improving campaign results, and building suitable content and advertisements.

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Job Responsibilities

• Preparing and implementing marketing plans.
• Managing and operating paid advertising campaigns on various platforms:
• Monitoring campaign performance daily and analyzing results.
• Developing campaigns to achieve the best return on the advertising budget.
• Proposing suitable marketing ideas and seasonal offers for the eyewear and optics field.
• Developing content and advertising strategies that align with our target audience.
• Coordinating with the sales team to know the performance of offers and campaigns on the ground.
• Preparing clear periodic reports that include:
• Improving the digital visibility of the brand.
• Increasing engagement and visits to branches.

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Qualifications and Experience

• Good experience in digital marketing and managing paid advertising campaigns.
• Proficiency in using various advertising platforms.
• The ability to analyze numbers and make decisions based on results.
• The ability to propose actionable marketing ideas and not just general ideas.

Job Benefits

• Working with a Saudi brand in a growth and expansion phase.
• Fixed monthly salary.
• Commissions.
• Health insurance.
• A practical work environment focused on results.

Required Technical Skills

• Managing advertising campaigns through Google Ads.
• Managing social media platforms, especially X, LinkedIn, and Snapchat.
• Creating and managing paid campaigns and analyzing their results.
• Mastering design programs such as Adobe Photoshop, Illustrator, InDesign, or equivalents.
• Skills in producing and editing short videos and visual content.
• Good knowledge of search engine optimization (SEO).
• The ability to use analysis tools and performance measurement such as Google Analytics.
• Preparing professional presentations and marketing materials.

Tasks and Responsibilities

• Preparing and implementing the company's annual marketing plan.
• Managing digital accounts and enhancing the company's corporate identity.
• Creating and managing digital advertising campaigns and targeting potential customers.
• Analyzing performance indicators and submitting periodic reports to management.
• Designing marketing materials, prints, and professional presentations.
• Preparing and managing the monthly content plan in both Arabic and English.
• Producing visual content and introductory videos for projects and services.
• Updating and managing the website content and improving its visibility in search engines.
• Preparing company profiles and marketing presentations.
• Supporting the business development management in attracting customers and investment opportunities.
• Building and updating databases of potential customers and partners.
• Representing the company at exhibitions, conferences, and professional events as needed.

• Strengthen relationships with clients and company partners.
• Plan and execute marketing campaigns and events.
• Track, analyze, and report on the success of campaigns and events.
• Create engaging online and offline marketing content.
• Empower the sales team with impactful marketing materials that drive sales.

• 1-3 years of marketing experience.
• BS/BA in Marketing or related field.
• Excellent writing and communication skills.

• Develop and execute strategic marketing plans aligned with local and corporate priorities.
• Oversee implementation of multi-touch marketing campaigns.
• Plan and manage budgets for marketing activities.
• Research and identify new marketing opportunities to enhance brand visibility.
• Lead all aspects of physical and virtual events in Western Arabia.
• Collaborate with Sales and Product Marketing teams for product launches.
• Drive the Axis Channel Partner Program.

• A degree in Marketing/Business Administration or a related field.
• Experience in project/event management and B2B marketing.
• Proficiency in Arabic and English.
• Strong interpersonal and communication skills.

• Collaborate with META brand leads and cross-functional teams to execute the KSA marketing plan.
• Localize the regional marketing plan to fit KSA market dynamics.
• Prepare and implement the KSA marketing franchise plan to align with strategic objectives.
• Forecast and analyze data to support demand planning and ensure profitable growth.
• Monitor competitors and industry changes to adapt execution accordingly.
• Engage with scientific leaders and stakeholders to understand market needs and trends.
• Efficiently manage and track the promotional budget.

• A marketing degree or Pharm D is a plus.
• Minimum of one year of sales experience.
• Strong interpersonal and communication skills.
• Proficiency in MS Office applications.
• Fluency in English.
• Strong strategic planning and analytical skills.

6 working days a week



We are looking for a creative and professional person in digital marketing, who has the ability to manage, launch, and follow up on advertising campaigns efficiently across various platforms, especially:

• Managing Google Ads campaigns
• Managing Meta Ads campaigns (Instagram & Facebook)
• Monitoring and analyzing campaign results and continuously improving performance
• Writing marketing and advertising content in a professional and attractive manner
• Photography and content creation for social media
• Creative design for posts and advertisements
• Preparing marketing plans and strategies
• Following up on trends and new marketing ideas
• Managing and organizing monthly content for social media
• Working on improving brand identity and visual building
• Ability to analyze data and measure performance indicators (KPIs)
• Coordinating with influencers and promotional campaigns
• Having a creative sense and a strong understanding of customer behavior and the market

Previous experience is preferred, along with an innovative spirit and the ability to work professionally and achieve tangible results.

We are looking for a marketing and content specialist responsible for implementing marketing activities, managing social media platforms, and producing visual content that enhances brand presence and achieves the marketing objectives of the organization.

Main Tasks:

• Prepare and implement marketing campaigns.
• Manage social media accounts and publish content.
• Photograph products, services, and events with professional quality.
• Edit and produce images and videos and prepare marketing clips.
• Design and produce creative content that aligns with the organization’s identity.
• Monitor the performance of marketing campaigns and prepare necessary reports.
• Contribute to attracting customers and raising brand awareness.

Requirements:

• Skills in photography and videography.
• Proficiency in editing software and visual content editing.
• Creativity and the ability to produce attractive content.
• Excellent communication and organizational skills.
• Ability to work within a team and achieve marketing objectives.