About the Role
Pladis Global is offering the Pladis Graduate Trainee Program for ambitious individuals to join their growing global biscuits and confectionery business. This program aims to develop future brand leaders by providing a strong foundation in marketing execution. As a Graduate Marketing Specialist, you will be an integral part of the marketing team, contributing to live campaigns, product launches, and in-market activities. Pladis is committed to delivering happiness through its iconic global brands and invests in its infrastructure and people. Success within Pladis is characterized by a purpose-led, resilient, and positive mindset, embracing pace, agility, collaboration, and accountability. In return, Pladis offers global ambition, a clear vision, and significant opportunities for learning and impact.
Key Responsibilities
- Support the execution and rollout of integrated marketing campaigns across digital, social media, and retail channels.
- Collaborate with external agencies to develop and deliver creative assets and promotional activations.
- Manage campaign timelines to ensure timely and complete execution of all marketing initiatives.
- Execute in-store activations, promotions, and visibility programs to enhance brand presence at the point of sale.
- Partner with sales teams to ensure effective retail execution.
- Conduct regular market visits to assess campaign execution, identify performance gaps, and gather insights.
- Assist in content planning and publishing across various digital platforms.
- Coordinate with agencies to adapt global marketing campaigns for local market relevance.
- Track the performance of digital and content initiatives and identify opportunities for improved consumer engagement.
- Act as a liaison between the marketing department, sales teams, and external partners to ensure seamless project execution.
- Manage multiple projects concurrently, ensuring efficient handling of all operational aspects.
- Support budget tracking, manage approval processes, and contribute to internal operational procedures.
- Build and maintain comprehensive trackers and dashboards for campaign performance monitoring.
- Assist in post-campaign evaluations to identify key learnings and best practices.
- Translate performance data into actionable insights to inform future marketing strategies.
Qualifications and Requirements
This program is designed for individuals with 0-1 years of experience, focusing on potential and a willingness to learn and grow. While specific qualifications are not detailed, candidates are expected to possess foundational skills and attributes necessary to excel in a dynamic marketing environment.
Required Skills
- Campaign Execution
- In-Market Excellence
- Content & Digital Activation
- Operations & Cross-Functional Coordination
- Performance Tracking & Learning
- Agility
- Collaboration
Work Environment and Location
This is a full-time position. The role is based in Jeddah, Makkah, Saudi Arabia, with specific city locations including Jeddah and Makkah. Pladis Global is an Equal Opportunity Employer committed to hiring a diverse workforce. All employment decisions are based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, or religion. Pladis operates a strict Preferred Supplier List for recruitment agencies.
