1. Managing Promoters (Recruitment, Training, Publishing, and Retention)
Recruiting qualified promoters and assigning them to suitable stores
Providing product knowledge and training on sales skills (individual and group sessions)
Setting and sequencing sales goals for stock levels and ensuring execution
Monitoring daily sales performance and providing on-site training
Improving promoter productivity and sales conversion ability
Building team engagement and maintaining team stability to reduce turnover
2. Managing Distributors (People, Product, Store, Incentives, Promotion, and Training)
(1) People (Relationship and Compliance)
Maintaining strong relationships with distributors and key stakeholders
Monitoring and managing the market system, including discipline in pricing and compliance with channels
(2) Product (Inventory Management)
Ensuring product availability and sufficient display units in stores
Preventing stockouts and maintaining healthy stock levels
(3) Store (Retail Execution)
Ensuring proper product display and visual merchandising standards
Securing priority placement for key products in stores
Keeping retail environments clean and well-organized
(4) Incentives (Design and Implement Incentive Mechanism)
Designing and implementing incentive schemes for distributors and front-line sales staff (*, commissions, discounts)
Ensuring clear understanding of incentive policies and effective implementation at the retail level
Developing tiered incentive programs aligned with sales objectives to drive performance
Monitoring the effectiveness of incentives and continuous improvement based on results
(5) Promotion (Campaign Execution)
Communicating promotional policies and campaign details
Organizing and executing promotional activities at the store level
(6) Training
Providing training for distributor sales teams and store staff
Improving product knowledge, sales skills, and conversion ability