Marketing management and what falls under it:
Digital/paid marketing
Management of social media platforms
Customer service
Search engine optimization
Content and design production
Website and user experience optimization
Influencers
Affiliate marketing
Partnerships and collaborations
Non-digital marketing
Below are the key tasks and responsibilities required:
Develop the overall marketing strategy.
Create monthly marketing plans.
Manage paid advertisements.
Manage paid advertising campaigns (SEM) and (PPC).
Supervise search engine optimization (SEO).
Provide periodic reports to management on the performance of marketing campaigns and sales.
Regular communication with relevant departments to follow up on business progress and set priorities.
Set clear and measurable goals and KPIs for each marketing channel.
Analyze results and ensure objectives are met and continuous improvement.
Daily communication with the marketing team to follow up on business progress.
Set tasks, goals, and measurable KPIs for each employee.
Evaluate the performance of the marketing team and provide necessary guidance and training.
