About the Role
TikTok LIVE connects creators and communities in real time, offering interactive experiences and new monetization opportunities. TikTok's regional management and support function, based at the Regional Headquarters in Riyadh, is seeking a Creator Ecosystem Strategy Manager to support TikTok group entities across the MENAT region. This role focuses on developing and implementing regional creator-management strategies, training programs, performance analytics, policy implementation, and operational governance. Local execution will be managed by the relevant operating entities. This position is based in TikTok's KSA Regional Headquarters and is responsible for providing regional strategy, management, governance, analytics, training, and coordination support to group entities across the MENAT/MENA region. It does not involve direct sales, direct contracting with creators, agencies, or users on behalf of the RHQ entity, nor direct operation of local commercial activities; execution of local market activities, contracting, and revenue-generating operations remain with the relevant local operating entities.
TikTok is a leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. We strive to achieve significant goals with talented individuals, approaching our work with curiosity, humility, and a desire to make an impact within a rapidly growing tech company. Every challenge presents an opportunity for learning and innovation as a unified team. We are committed to fostering an inclusive environment where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people globally, and our workplace reflects this diversity.
Key Responsibilities
- Support the development and implementation of regional creator-management strategies, standards, and governance frameworks for TikTok group entities across the MENA region.
- Develop structured onboarding, education, and training materials for creators and local teams covering TikTok LIVE products, features, policies, and best practices, with local delivery and contracting handled by the relevant operating entities.
- Analyze regional creator performance data on a weekly and monthly basis, identify trends and gaps, and provide strategic recommendations to regional leadership and local operating teams.
- Support local teams in designing creator growth frameworks, content-category strategies, and engagement methodologies to improve regional platform performance.
- Coordinate with cross-functional teams on regional creator initiatives, campaign playbooks, and operational best practices, with market-level implementation handled by local operating entities.
- Provide insights on MENA/MENAT LIVE ecosystem trends and recommend improvements to regional creator operations strategy, policies, and methodology.
- Escalate systemic product, policy, or operational issues identified across the region to the relevant internal stakeholders.
Qualifications and Requirements
- Bachelor's degree or above.
- A deep passion for TikTok, mobile entertainment, social media, and popular culture.
- Experience in the live-streaming industry and an understanding of current live-streaming trends.
- Experience in regional strategy, business operations, governance, analytics, partner enablement, or cross-functional program management within a technology, media, entertainment, social media, or creator economy business.
- Fluency in Arabic is required for this role.
Required Skills
- Live-streaming industry expertise
- Regional strategy development and execution
- Business operations management
- Governance frameworks
- Data analytics and performance tracking
- Partner enablement and relationship management
- Cross-functional program management
- Creator economy understanding
- Strong communication skills
- Leadership capabilities
- Teamwork and collaboration
- Problem-solving abilities
Work Location and Type
This full-time position is based in Riyadh, Saudi Arabia. The role is part of TikTok's KSA Regional Headquarters.