About the Role
Agoda is seeking Analysts/Senior Analysts to join its B2B Digital Marketing team. This position is based in Bangkok, with relocation assistance provided. The B2B Digital Marketing team is a key component of Agoda's B2B Marketing organization, responsible for developing and executing high-quality, scalable marketing campaigns for partners across B2B2C channels. The team collaborates with Commercial, Product, Data, and regional Marketing teams to ensure efficient campaign execution, clear performance measurement, and the delivery of data-driven recommendations that benefit both Agoda and its partners. The mission is to achieve operational excellence and drive growth through repeatable, scalable frameworks that support numerous partners simultaneously, while also providing tailored insights based on individual partner performance and business context.
Due to expansion, multiple analyst positions are available within the marketing team, covering various marketing channels. Responsibilities may include experimentation and campaign performance optimization on platforms such as Google, Bing, Tripadvisor, and Trivago, developing predictive models using data science techniques, and creating dashboards for performance tracking and insight generation.
Key Responsibilities
- Experiment with and optimize ad/campaign structures, bidding, and pricing strategies on partner platforms including Google, Bing, Tripadvisor, and Trivago.
- Adapt to new product features and implement changes derived from successful tests.
- Analyze large datasets generated by experiments.
- Develop predictive models using data science techniques to understand impacts on bookings from large-scale campaigns or demand elasticity from pricing optimization.
- Liaise with product teams regarding implementation roadmaps for developed models.
- Build dashboards to track campaign performance and derive insights.
- Understand growth levers and communicate data-driven recommendations via presentations to stakeholders.
Qualifications and Requirements
- Bachelor's degree or higher from a top university in a quantitative subject, such as computer science, mathematics, engineering, business, or science.
- Excellent verbal and written communication skills in English.
- 2+ years of experience in data analysis from top-tier consulting, investment banking, private equity, or strategy/business roles within a fast-growing global tech company.
- Ability to move fast and be efficient, making decisions based on objective evidence.
- A strong desire to take ownership, make an impact, and influence outcomes.
- Excellent organizational skills and attention to detail.
- Ability to work independently.
Required Skills
- Proficiency in data analysis packages and databases, including SAS, R, SPSS, Python, VBA, and SQL.
- Experience with data visualization tools such as Tableau and Power BI.
- Strong data analysis and data visualization capabilities.
- Experience in business analysis and business intelligence (BI).
- Familiarity with machine learning and statistics.
- Excellent communication skills.
- Strong organizational skills and attention to detail.
- Experience in digital marketing or e-commerce is advantageous.
- Experience with A/B testing and other testing metrics is beneficial.
- Strong presentation and negotiation skills are a plus.
- Skills that foster collaboration and team spirit are valued.
Work Environment and Location
This is a full-time role based in Bangkok, Thailand. Relocation assistance is provided. Agoda is committed to being an Equal Opportunity Employer, valuing diversity and fostering an inclusive environment. Employment is based on merit and qualifications.