About the Role
Unifonic is looking for a dynamic and experienced Brand and Content Manager to shape market understanding of our brand experience. This pivotal role will lead the execution of the company's brand strategy, creative development, content programs, PR initiatives, and thought leadership efforts, ensuring a consistent and compelling brand presence across all channels. You will collaborate closely with Marketing, Product Marketing, Growth, and Operations teams to translate business priorities into impactful campaigns and strategic narratives that enhance brand awareness, build trust, and support demand generation goals. Furthermore, you will contribute to measurement and reporting efforts, evaluating and demonstrating the impact of brand and content initiatives on overall business performance. As a key team member, you will be instrumental in shaping Unifonic's narrative and perception in the market. This role requires a strategic thinker with a proven ability to manage complex projects, foster strong relationships with internal and external stakeholders, and deliver measurable results in a fast-paced, high-growth environment.
Key Tasks and Responsibilities
- Manage and evolve Unifonic's visual identity and brand principles, ensuring consistent application across all customer and market touchpoints.
- Oversee the development of creative assets across digital platforms, events, campaigns, social media, website, and sales enablement materials.
- Build and maintain efficient creative workflows and processes that enable high-quality, brand-compliant execution at scale.
- Manage relationships with creative agencies, freelancers, and production partners.
- Collaborate with internal stakeholders to translate business objectives into compelling creative solutions.
- Support and execute the company's editorial strategy, messaging, and content initiatives.
- Develop and manage content calendars across owned, earned, and paid channels.
- Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content.
- Partner with PR agencies and media contacts to secure relevant media coverage and speaking opportunities.
- Ensure all content aligns with business priorities, audience needs, and defined brand positioning.
- Support relationships with industry analysts, research firms, and key market influencers.
- Coordinate analyst briefings, inquiries, and requests for information.
- Assist in driving engagement in relevant analyst programs and industry reviews.
- Monitor analyst insights and market trends to inform content strategies and positioning.
- Partner with marketing operations to track brand and content performance metrics.
- Assist in maintaining campaign reports and attribution frameworks that link marketing activities to business outcomes.
- Monitor KPIs and provide actionable recommendations for improvement.
- Contribute to marketing reports and performance reviews for leadership stakeholders.
Qualifications and Requirements
- Minimum 8 years of experience in brand management, creative marketing, content marketing, communications, or related disciplines.
- Proven experience working within technology companies, SaaS, platforms, or high-growth organizations.
- Strong understanding of brand management principles, content strategy, and integrated marketing campaigns.
- Excellent writing, storytelling, and communication skills.
- Demonstrated experience in managing creative projects and collaborating effectively with designers, agencies, content creators, and cross-functional teams.
- Familiarity with PR programs, media relations, and thought leadership initiatives.
- Analytical mindset with the ability to interpret marketing performance data and translate insights into actionable strategies.
- Strong project management skills with the ability to manage multiple priorities effectively in a fast-paced environment.
- Experience in the MENA market is preferred.
- Fluency in both Arabic and English is a strong asset.
Core Skills
- Brand Management
- Creative Marketing
- Content Marketing
- Communications
- Writing and Storytelling
- Project Management
- Public Relations (PR)
- Thought Leadership
- Marketing Campaigns
- Digital Marketing
- Social Media Strategy
- Web Content Development
- Sales Enablement
- Editorial Strategy
- Content Calendars
- Executive Communications
- Customer Story Development
- Media Relations
- Industry Analyst Relations
- Market Trend Analysis
- Marketing Performance Metrics
- Campaign Reporting
- Attribution Frameworks
- Performance Optimization
- Performance Reviews
Job Details
Job Title: Brand and Content Manager
Company: Unifonic
Location: Riyadh, Saudi Arabia
Experience Required: +10 Years
Employment Type: Full-time