Job Title: Marketing Specialist – Aggregator Management
Job Summary:
We are seeking a results-driven Marketing Specialist with proven experience in managing aggregator platforms to enhance our digital presence, optimize visibility, and drive revenue growth. The ideal candidate will be responsible for coordinating and executing marketing strategies across multiple third-party platforms, ensuring consistent brand representation and performance optimization.
Key Responsibilities:
• Aggregator Platform Management:
• Manage and optimize brand presence on aggregator platforms (*, Zomato, Swiggy, Talabat, Uber Eats, Noon, Amazon, Hunger Station, Jahez etc.)
• Maintain product listings, pricing, offers, and brand content to ensure accuracy and appeal.
• Collaborate with aggregator account managers to plan promotional campaigns and co-branded activities.
• Campaign Execution & Analysis:
• Plan, execute, and monitor performance marketing campaigns on aggregator platforms.
• Analyze campaign performance and provide actionable insights for improvement.
• Track KPIs such as conversion rates, ROI, cost-per-acquisition, and customer engagement.
• Cross-functional Collaboration:
• Work closely with sales, operations, supply chain, and design teams to ensure successful execution of aggregator marketing initiatives.
• Coordinate inventory planning and demand forecasting based on promotional activity.
• Content & Creative:
• Ensure product content (images, descriptions, pricing, etc.) is optimized for each aggregator.
• Coordinate with the creative team for promotional banners and content updates.
• Market Research & Trend Analysis:
• Stay updated on competitor activities and market trends across aggregator platforms.
• Suggest new opportunities for growth and innovation.
Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 25 years of experience in digital marketing or aggregator management.
• Experience in F&B, e-commerce, or retail preferred.
• Strong knowledge of aggregator platform dashboards and promotional tools.