Marketing Specialist needed to develop and implement strategic marketing campaigns, analyze market trends, and create engaging content for our brand. The ideal candidate will have strong analytical skills, creativity, and experience with digital marketing platforms to drive customer engagement and business growth. Responsibilities include managing social media presence, conducting market research, coordinating with design teams, and measuring campaign performance using key metrics.

• Develop and implement comprehensive marketing strategies to promote hospital services.
• Manage digital and social media campaigns.
• Create and manage high-quality content for various marketing channels.
• Conduct market research to understand healthcare trends and patient needs.
• Maintain and enhance the hospital’s brand image.
• Plan and coordinate hospital events and community outreach programs.
• Collaborate with internal teams to align marketing activities.
• Manage marketing budgets and resources.

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.
• Proficiency in English and Arabic; knowledge of medical terminology is a plus.
• 2-3 years of marketing experience, preferably in healthcare.
• Strong interpersonal skills and ability to work with cross-functional teams.
• Proficiency in digital marketing tools and content creation.

• Campaign Execution & Performance: Implement and optimize marketing campaigns, track key performance indicators (KPIs), return on investment (ROI), and ensure timely execution.
• Brand Building & Communication: Ensure alignment of branding across all touchpoints and contribute to storytelling efforts while monitoring brand perception and awareness.
• Market & Consumer Insights: Conduct research on market trends, competitors, and consumer behavior, generating insights to inform marketing strategies.
• Events & Sponsorships: Coordinate brand events, trade shows, and sponsorships, tracking engagement and ROI while managing agencies and vendors.
• Digital & Content Marketing: Develop content calendars, support digital advertising, and track online reputation and performance.
• Budget & Reporting: Assist in tracking marketing spend to ensure cost efficiency and prepare reports on performance and budget utilization.
• Sales & Business Alignment: Support sales initiatives and demand forecasting through targeted marketing.
• Product Launch Support: Help in planning and executing marketing strategies for new product launches.
• Marketing Excellence & Innovation: Contribute to process improvements and stay updated on industry trends.

• Market Analysis: Study market trends, analyze competition, and understand consumer behavior to identify marketing opportunities.
• Strategy Development: Create comprehensive marketing plans that include digital marketing, advertisements, and social media strategies.
• Campaign Management: Execute marketing campaigns, monitor their performance, and make necessary adjustments to achieve targets.
• Content Management: Develop engaging content for customers, including text, images, and videos.
• Data Analysis: Utilize analysis tools to measure campaign success and provide regular reports on results.
• Collaboration with Teams: Work with sales, development, and creative teams to ensure marketing efforts align with company objectives.
• Budget Management: Plan and manage marketing budgets effectively to achieve optimal results.
• Customer Experience Improvement: Develop strategies to enhance customer experience and increase brand loyalty.

• Analytical Skills: Ability to analyze data and make informed decisions based on results.
• Creativity: Capability to generate new and catchy marketing ideas.
• Communication: Strong communication skills for interacting with internal teams and clients.
• Understanding of Digital Tools: Familiarity with tools like Google Analytics and social media management software.
• Time Management: Ability to manage multiple projects simultaneously while meeting deadlines.

• University degree in Marketing, Business Administration, or a related field.
• 1-3 years of work experience in marketing, depending on the job level.
• Professional certifications such as Google Ads certification or a certification in digital marketing are a plus.

• Conduct thorough market research to identify trends and consumer preferences.
• Develop and implement effective marketing strategies to boost brand awareness.
• Manage sales campaigns to improve customer engagement.
• Provide outstanding customer service while fostering strong client relationships.
• Collaborate with internal teams to align marketing efforts with overall company objectives.

• Strong communication and interpersonal skills.
• Proven experience in market research and data analysis.
• Ability to craft and execute marketing strategies.
• Experience in sales and customer service.
• Proficiency in digital marketing tools is an asset.
• Bachelor's degree in Marketing, Business Administration or related fields preferred.

• On-Ground Marketing Execution: Plan, coordinate, and execute offline marketing initiatives across Riyadh and Khobar. Distribute, install, and maintain in-store marketing materials across partner locations. Ensure all offline touchpoints are consistently aligned with Koinz brand standards.
• Activations & Events: Develop creative activation concepts tailored to Saudi audiences; lead full-cycle execution of events: planning, logistics, vendor coordination, setup, and on-site operations.
• Partner Onboarding & Training: Onboard new partner brands to the Koinz platform and train store staff on how to engage customers and activate promotions.
• Community & Relationship Building: Build trusted relationships with partners, vendors, and event organizers.
• Market Insights & Cultural Understanding: Stay current with Saudi consumer habits and cultural nuances; gather insights directly from customers.
• Reporting & Performance Tracking: Track performance of campaigns and prepare reports; monitor KPIs such as reach and engagement.
• Cross-Functional Alignment: Collaborate with Marketing, Partnerships, and Operations teams to ensure efforts are synchronized.

• Experience in field marketing or similar roles.
• Strong communication skills in Arabic and English.
• Comfortable with daily field work and in-person interactions.
• Organized with strong project management capabilities.
• Bachelor’s degree in Marketing or related fields is a plus.

• Competitive salary and benefits.
• Opportunity to work in a fast-paced tech startup.
• Career development and progression opportunities.

• Strategy & Planning:
  Develop an annual marketing calendar that aligns with national holidays and F&B trends, define brand positioning, and conduct competitor research.
• Social Media & Content Management:
  Manage the multi-brand presence on various platforms, schedule and publish content, and engage with the community through comments and direct messages.
• Creative Production Oversight:
  Lead creative production for photoshoots and food videography, managing outsourced partners while ensuring quality control.
• Campaign Execution:
  Launch data-driven digital campaigns and oversee participation in key events, measuring and iterating campaign effectiveness based on performance data.
• Cross-Team Collaboration:
  Align campaign planning across operations, sales, and product development while serving as a project manager for internal and third-party communication.

• Plan and execute comprehensive marketing plans to promote our products and services.
• Develop engaging content for various marketing channels, including digital and print.
• Analyze market trends and consumer behavior to inform marketing strategies.
• Manage social media accounts, fostering community engagement and brand loyalty.
• Collaborate with sales and product teams to ensure alignment on marketing initiatives.
• Track and evaluate the effectiveness of marketing campaigns using analytics tools.
• Assist in organizing promotional events and product launches.

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in a marketing role, specifically in digital marketing.
• Strong creativity and ability to generate innovative ideas.
• Excellent communication and interpersonal skills.
• Familiarity with marketing software and analytics tools.
• Ability to work independently and as part of a team.
• Strong organizational skills with attention to detail.

• Plan, launch, and manage paid campaigns across multiple channels.
• Monitor campaign performance and optimize strategies for enhanced results.
• Conduct A/B testing to refine creatives, targeting, and conversion rates.
• Analyze campaign data, preparing reports with actionable insights.
• Collaborate with content and design teams to maintain brand consistency.
• Stay updated with the latest trends in digital and performance marketing.

• 2+ years of experience in performance marketing or managing paid media.
• Proven success in campaign management to meet or exceed KPIs.
• Strong analytical skills with familiarity in tools like Google Analytics.
• Experience in budget management to maximize ROI.
• A creative mindset with a keen attention to detail.

• Background in eCommerce, SaaS, or tech startups.
• Familiarity with CRM and marketing automation platforms.

• A vibrant startup environment where your contributions are visible.
• Competitive compensation package.
• Opportunity to work on impactful high-growth campaigns.
• Continuous learning opportunities and project ownership.
• A collaborative team passionate about solving real challenges for merchants.

Job Description: Digital Marketing and Social Media Specialist and Content Producer

Job: Digital Marketing and Social Media Specialist
Department: Marketing
Level: Intermediate – Advanced
Type of Experience: Social Media Management + Content Production and Editing + Marketing Planning

Main Responsibilities:

1. Managing Social Media Platforms

• Developing and implementing a brand presence strategy across all platforms (Instagram, TikTok, Snapchat, Twitter, Facebook).

• Managing the publishing schedule according to a clear and balanced content plan.

• Writing and crafting creative content suitable for each platform.

• Designing interactive campaigns and increasing engagement and reach.

• Responding to messages and comments and ensuring effective communication with the audience.

2. Creating Visual and Photographed Content

• Producing suitable video clips for various platforms (Reels, TikTok, Shorts).

• Shooting professional content for products or services according to the visual identity.

• Using appropriate lighting, angles, and photography techniques.

3. Editing and Post-Production

• Editing videos using editing programs (like CapCut, Premiere, Final Cut).

• Adding visual and audio effects that suit the content style.

• Improving video quality, adding texts, and applying creative elements.

4. Developing Marketing Plans

• Market analysis and studying the target audience.

• Preparing monthly and quarterly marketing plans with clear KPIs.

• Proposing new ideas to improve conversion rates and increase sales.

• Monitoring advertising campaigns on social media platforms (Ads Manager).

5. Analysis and Reporting

• Preparing weekly and monthly performance reports including:

  • Reach rates

  • Engagement

  • Account growth

  • Performance of paid campaigns

• Analyzing results and recommending future improvements.

6. Managing Visual Identity and Branding

• Applying visual identity across all designs and content.

• Ensuring consistency in presentation style and tone across all platforms.

Required Skills:

Technical Skills:

• Expertise in social media platforms.

• Photography and video skills.

• Proficiency in editing software (Premiere – Final Cut – CapCut).

• Good knowledge of social media SEO.

• Managing advertising campaigns via Meta Ads, Snap Ads, and TikTok Ads.

Marketing Skills:

• Crafting engaging and innovative content.

• Understanding digital marketing strategies.

• Analyzing data and making decisions based on it.

• Ability to develop marketing plans for products and services.

Personal Skills:

• Creativity and innovation.

• Ability to work in a team.

• Time management and organization.

• Excellent communication skills.

Qualifications:

• Bachelor's or Diploma in Marketing, Media, Public Relations or equivalent.

• Previous experience of no less than 1-3 years in marketing or social media management.

• Proven experience in shooting, producing, and editing videos.

Job Objective:

Enhancing the company's digital presence through high-quality creative content, increasing engagement and sales through effective marketing strategies, and producing professional visual materials that elevate the brand value.

• Develop and implement strategies and plans to grow the brand, expand its reach, and strengthen its presence in the market.
• Manage social media campaigns and analyze their performance.
• Create engaging marketing content (images, videos, posts).
• Stay updated with trends in interior design, décor, and luxury furnishings to keep the brand relevant.
• Collaborate with the design and creative teams to launch innovative campaigns.
• Monitor the market and competitors and propose new opportunities for growth.

• Strong experience in the Gulf market with deep understanding of trends and customer preferences.
• Strong network and relationships with partners and suppliers in design and décor.
• Minimum 2-3 years of experience in digital or traditional marketing.
• Knowledge of design and décor trends, including fashion and lifestyle influences.
• Excellent communication and writing skills in Arabic and English.
• Ambitious, creative, and able to work both independently and within a team.

• A luxurious and creative work environment.
• Opportunity to work on prestigious projects with high-profile clients.
• Competitive salary + performance-based incentives.

• Execute performance marketing campaigns across Meta, Google, and various other platforms.
• Manage SEO/SEM and optimize product listings to enhance visibility and ranking.
• Coordinate promotional campaigns that align with the marketing calendar.
• Track essential metrics including traffic, click-through rate (CTR), conversion rate, and return on advertising spend (ROAS).
• Collaborate with creative, content, and product teams for effective campaign execution.
• Manage customer relationship management (CRM) and email marketing initiatives for retention and re-engagement.
• Prepare weekly and monthly performance reports and insights for strategic planning.

• Bachelor’s degree in Marketing, E-Commerce, or a related field.
• 2–4 years of experience in digital or e-commerce marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools.
• Deep knowledge of SEO principles and e-commerce content management systems (CMS).
• A data-driven mindset with strong attention to detail.