Marketing specialist Jobs in Riyadh

• Social Media Management: Oversee all Adecco Saudi Arabia social media platforms, ensuring compliance with brand standards and analyzing engagement metrics.
• Email Marketing: Develop weekly newsletters using marketing automation tools, managing and analyzing targeted client mailing lists.
• Content Development: Create and maintain marketing materials in both English and Arabic, ensuring alignment with global brand guidelines.
• Website Localization: Collaborate on the translation and update of website content and layout, working with local agencies.
• Brand Governance: Ensure all creative assets adhere to brand identity, supporting sales efforts with tailored materials.
• Reporting: Prepare monthly reports on marketing performance, using data to recommend strategies for optimization.

• Bachelor’s degree or equivalent in Marketing or related fields.
• 3–5 years of experience in digital marketing.
• Strong content creation and social media management abilities.
• Proficiency in Marketing Cloud or similar automation tools.
• Fluent in both Arabic and English.

• Develop and implement effective marketing strategies.
• Conduct market research to identify industry trends and customer needs.
• Support sales initiatives through promotional campaigns.
• Build and maintain strong relationships with customers.
• Monitor marketing performance and ensure excellent communication within the team and clients.

• Strong communication and customer service skills.
• Experience in market research and marketing strategy development.
• Proven expertise in sales and promotional efforts.
• Able to work effectively in a remote environment.
• Proficiency in digital marketing tools and platforms is advantageous.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Previous experience in the personal or feminine care industry is a plus.

• Conducting market research
• Analyzing trends
• Gathering and interpreting quantitative data
• Providing actionable insights to assist in decision-making

• Proficient in Market Research methodologies and Quantitative Research techniques
• Strong Analytical Skills for data interpretation and problem-solving
• Exceptional Communication skills to present findings and collaborate with teams
• Demonstrated ability to perform in-depth Research and generate actionable insights
• Proficiency with data analysis tools and software is beneficial
• Bachelor's degree in Marketing, Business, Statistics, or a related field
• Experience in market analysis and strategy development
• Adaptability to work in a dynamic and multicultural environment

• Content & Video Production: Plan, script, shoot, and edit marketing videos for social media, websites, paid ads, and product campaigns. Create short-form content optimized for engagement and conversions and develop long-form educational and promotional videos.
• Social Media & Digital Content: Write engaging captions and scripts, optimize content for reach and performance, and repurpose long-form content into micro-content assets.
• Performance & Optimization: Analyze content performance metrics, A/B test various elements, optimize paid ad creatives, and provide regular performance reports with insights.

• Strong communication and customer service skills
• Sales skills with the ability to collaborate with sales teams
• A degree in Marketing, Business Administration, or a related field is preferred
• Familiarity with the Saudi Arabian market is an advantage

Description:

We are looking for a creative marketing specialist to join the Roshakh Abaya team, responsible for managing social media accounts and planning marketing campaigns to increase engagement, attract new clients, and contribute to boosting sales.

Tasks:

Manage social media accounts (Instagram, TikTok, etc.).

Create and publish content regularly.

Engage with followers and respond to messages and comments.

Plan marketing and advertising campaigns.

Analyze performance and suggest new ideas to increase engagement and sales.

Follow trends in social media and apply them in a way that suits the brand.

Requirements:

Experience in marketing or managing social media accounts.

Good understanding of social media platforms and content creation.

Creative sense and attention to detail.

Ability to work within a team and achieve goals.

• Plan and execute annual, quarterly, and monthly marketing activities (including online promotions, social media campaigns, and in-dealer events) in collaboration with KSA dealers. Monitor execution in real time and optimize campaigns (*, adjusting ad spend, refining messaging) to improve effectiveness and ROI.
• Develop and deliver region-specific marketing toolkits (*, marketing highlights, product sheets, Arabic-language brochures) tailored to KSA’s customer preferences. Lead content ideation, design, and coordination to ensure creativity, accuracy, and alignment with brand identity.
• Provide timely support for product launches and brand initiatives in KSA (*, NEV model launches, sustainability campaigns). Coordinate with internal teams (*, product, sales) and external partners (*, local event venues) to ensure smooth communication and on-time execution.
• Monitor the brand’s and competitors’ marketing strategies and major communication campaigns in KSA. Prepare monthly market analysis reports (*, campaign performance, competitor activity) to support brand strategy adjustments.
• Collaborate with local partners, venues, and suppliers to plan and execute offline events (*, regional car shows, test drive events) that comply with KSA’s safety and cultural guidelines. Ensure events deliver a premium experience for attendees.

• Bachelor’s degree or above in Marketing, Business Administration, or a related field.
• Proficiency in English and Arabic (written and spoken); ability to create and edit marketing content in both languages.
• Minimum 2 years of marketing experience in KSA, preferably in the automotive or NEV sector. Familiarity with local marketing channels (*, Shahbandr AI, regional social media platforms) is a plus.
• Deep understanding of KSA’s high-end customer consumption habits (*, preference for personalized service, brand loyalty). Experience with premium or off-road user communities is an advantage.
• Proficiency in market research methods (*, surveys, focus groups) and basic data analysis (*, Google Analytics). Capable of deriving customer insights and identifying competitor gaps to support strategy development.
• Valid KSA driver’s license and willingness to travel across Saudi cities (*, Riyadh, Jeddah, Dammam) for events and dealer support.

• Brand Strategy & Positioning: Assist in creating brand marketing plans that align with business goals, ensuring consistent messaging across digital, print, and events.
• Campaign Management: Plan and execute integrated marketing campaigns, manage content creation and collaborate with creative teams to produce high-quality materials.
• Digital & Social Media Marketing: Develop strategies for social media engagement, monitor performance metrics, and optimize campaigns for better ROI.
• Brand Partnerships & Events: Support event marketing and build relationships with influencers and partners.
• Reporting & Analysis: Track campaign performance and prepare reports with insights for continuous improvement of brand strategies.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–4 years of relevant marketing experience, preferably in FMCG, retail, or hospitality.
• Strong understanding of digital marketing and social media platforms.
• Proficiency in MS Office and familiarity with marketing tools (*, Google Analytics, Adobe Creative Suite).
• Excellent communication, creativity, and organizational skills.
• Able to work under pressure and manage multiple projects effectively.

• Plan and execute portfolio strategy with optimal product positioning and competitive pricing.
• Conduct pricing and profitability analysis to support business goals.
• Monitor market trends and benchmark competition pricing & positioning.
• Manage product portfolio in alignment with Sales, Supply, and global Marketing teams.
• Track and analyse KPIs including sales and market share.
• Work cross-functionally with various teams.

• Bachelor’s and/or master’s degree in relevant fields.
• 1-3 years of experience in Marketing, Product and/or Brand Management.
• Strong Excel knowledge is needed.
• Fluency in both English and Arabic.
• Strong organizational and time management skills.
• A result-oriented mindset.

• Basic salary with Housing, Transportation & Mobile Contributions.
• Medical and Life insurance coverage.
• Annual Incentive based on performance.
• Hybrid working model.
• Additional day off for your birthday.
• Volunteering Policy for community involvement.
• Recognition Program for extraordinary efforts.
• Product Discounts on Versuni products.

• Lead the planning and execution of brand marketing activities.
• Develop key messages and value propositions for various customer segments.
• Analyze and provide feedback on marketing activities to ensure effectiveness.
• Manage marketing relationships with external vendors and agencies.
• Support sales teams with marketing materials, including presentations and brochures.

• Bachelor's degree in Business Administration or Marketing.
• 3-5 years of relevant experience in digital marketing or brand management.
• Strong data-driven approach with excellent communication skills in English and Arabic.
• Proactive and organized with creativity and a commercial mindset.

• Background in Marketing, Creative Media, Communication, or a related field.
• Strong creative thinking and storytelling ability.
• Experience in marketing and advertising.
• Able to work collaboratively in a fast-paced environment.
• More than 3 years of experience.

• Develop creative marketing concepts for campaigns and projects.
• Prepare pitches, presentations, and proposals for clients.
• Collaborate with teams to enhance brand visibility.
• Monitor brand representation across various channels.

• Strong presentation and communication skills.
• Conceptual thinking to develop campaign ideas.
• Experience with creative tools and ideation processes.

• Positioning and Customer Profiles: Develop detailed Ideal Customer Profiles and create value propositions that set us apart in the Saudi market.
• Go-to-Market Execution: Manage product launches from conception to execution, ensuring collaboration across teams and monitoring KPIs.
• Sales Enablement: Create targeted sales materials like case studies and battlecards to facilitate the sales process.
• Lifecycle Management: Design customer activation strategies and implement CRM campaigns aimed at improving product engagement.
• Competitive Analysis: Stay informed on the Saudi fintech and fuel station markets to identify trends and competitive threats.
• Feedback Loop: Establish processes to gather insights on pricing and feature adoption to refine our strategies.

• Bachelor's degree in Business Administration, Marketing, or a relevant field.
• 4-6 years of experience in B2B or B2C product marketing.
• Proficiency in Microsoft Office, Slack, and ERP systems.
• Working knowledge of SEO tools and CRM platforms.
• Strong analytical skills and an understanding of SaaS metrics.
• Prior experience in the fintech or mobility sectors is a significant advantage.
• Fluency in Arabic and English.

• Run multi-channel marketing campaigns across digital platforms.
• Create clear, compelling messaging tailored for finance decision makers.
• Manage website updates, landing pages, and social media content.
• Collaborate with sales to ensure the generation of high-quality leads.
• Analyze and optimize campaign performance using data.
• Support product launches, events, and conduct competitive research.

• Strong communication skills to simplify complex topics.
• Experience in digital marketing and engagement strategies.
• Ability to use data to inform decisions and experiments.
• Excellent multitasking and organizational skills.
• Experience in B2B SaaS or Fintech is preferred.
• Familiarity with tools like HubSpot, Webflow, or analytics platforms is a plus.

• Take on meaningful responsibilities as part of a growing marketing team.
• Enjoy a fully remote work environment with flexibility.
• Contribute to a product that addresses critical challenges in finance.
• Be part of our marketing engine during a pivotal growth stage.

• Trade Marketing:
  • Oversee in-store activations to ensure smooth execution.
  • Assist in conceptualizing and implementing events aimed at driving foot traffic.
  • Manage Gifts with Purchase (GWP) production and delivery.
  • Handle orders for uniforms and point-of-sale materials.
  • Collaborate on planograms for store openings.
  • Manage permits for promotions and events.
• Visual Merchandising:
  • Lead visual merchandising during store openings and train staff.
  • Strategically arrange merchandise for optimal visibility.
  • Produce graphic visuals for campaigns and ensure installation of promotional materials.
  • Collect feedback to enhance customer experiences.
• Budget Tracking & Reporting:
  • Process payment requests and track marketing expenditures.
  • Manage mall marketing communications and events.
• Brand Marketing:
  • Support in-store events and PR initiatives.
  • Coordinate with influencers for marketing activations.
  • Monitor activations for their performance metrics.

• Experience in a Retail Marketing department.
• Excellent communication skills.
• Ability to work in an unstructured environment.
• Strong organizational and planning abilities.
• A minimum of 1-year experience in retail marketing, preferably in a large retail chain.