Job Overview:
The Strategic Marketing Manager is responsible for leading marketing planning and execution, achieving growth objectives for clients, overseeing advertising campaigns, launching, analyzing, and monitoring campaigns, and building clear, actionable strategies, while managing daily communication and follow-up with clients.
Responsibilities and Duties:
● Building and developing marketing strategies for e-commerce stores and clients
● Managing and analyzing advertising campaigns and making data-driven decisions
● Monitoring performance daily, identifying issues, and addressing them quickly
● Coordinating with clients and clearly explaining results, challenges, and improvement plans
● Proposing strategies to enhance sales, offers, and landing pages
● Preparing periodic reports outlining performance, decisions, and upcoming recommendations
Required Qualifications:
● Experience:
At least two years of practical experience in digital marketing and e-commerce
● Other Required Qualifications:
Experience in managing advertising campaigns, performance analysis, decision-making, and formulating marketing and growth strategies
● Required Skills:
○ Strategic thinking and decision-making
○ Data analysis and linking numbers to results
○ Managing and following up on advertising campaigns
○ Clear communication and customer relationship management
● Preferred Skills:
○ Experience in optimizing landing pages
○ Experience in building marketing offers
○ Deep understanding of customer behavior in e-commerce