About the Role
NeoStats Analytics, a data and analytics firm established in 2022 with headquarters in the UAE and operations in India and the UK, is seeking a Co-Branded Cards Product Management Specialist for its office in Riyadh, Saudi Arabia. This role is integral to the strategic development, commercialization, and lifecycle management of core and co-branded card products. The primary objectives are to achieve sustainable revenue growth, enhance customer engagement, and improve portfolio profitability, all while ensuring adherence to regulatory compliance.
The Co-Branded Cards Product Management Specialist will hold end-to-end responsibility for product strategy and execution, from defining customer value propositions (CVPs) and launching new products to optimizing their performance. A key aspect of this position involves managing co-brand partnerships, fulfilling contractual obligations, and maximizing sponsorship value through integrated product and marketing strategies. This role requires acting as a central coordinator among various internal and external stakeholders to ensure seamless execution and the delivery of measurable business outcomes.
Key Responsibilities
- Manage sponsorship partnerships, including supporting the relationship with the sponsorship partner and ensuring contractual obligations are fulfilled, such as branding exposure, asset utilization, and milestone delivery.
- Coordinate with legal, marketing, and product teams to align sponsorship terms with overarching business objectives.
- Act as the central point of contact for internal teams (*, marketing, product, analytics) and external vendors, facilitating communication and collaboration.
- Facilitate steering committees and milestone meetings with senior management to ensure alignment and timely execution of product initiatives.
- Drive cross-functional collaboration to support the development and execution of integrated marketing campaigns.
- Lead the design and rollout of innovative card products tailored to specific market needs and customer segments.
- Define clear product value propositions (CVPs) and develop effective pricing strategies for new and existing card products.
- Collaborate closely with cross-functional teams, including marketing, sales, operations, and compliance, to ensure successful product launches.
- Guide and support the execution of strategies aimed at generating revenue through card products, in alignment with consumer banking strategy.
- Support the commercialization of new products and solutions by recommending pricing, providing sales tools, and training the sales team to ensure knowledge transfer and successful sales in partnership with acquisition teams.
- Develop strong, enduring relationships with clients, serving as a go-to resource for their staff and leveraging knowledge of the industry and the firm.
- Identify new business opportunities to support client needs and strategic objectives.
- Manage the integration of card products with card processing systems, switches, and relevant vendors.
- Provide technical support for card applications and effectively resolve operational issues.
- Ensure the seamless delivery of regulatory changes and maintain strict compliance adherence across all product activities.
- Identify opportunities to activate sponsorship assets, such as branding rights and experiences, across various cardholder segments.
- Develop compelling campaign concepts that integrate sponsorship elements to drive card usage and enhance customer engagement.
- Prepare business cases, creative briefs, and customer communication plans for each campaign initiative.
- Monitor campaign performance using dashboards and key performance indicators (KPIs) such as spend uplift, activation rates, and engagement metrics.
- Coordinate with analytics teams to extract actionable insights and optimize future campaigns based on performance data.
- Report progress and outcomes to stakeholders and adjust strategies as needed based on performance results.
Qualifications and Requirements
- Mandatory experience in product launches and CVP development.
- Mandatory knowledge of SAMA regulations.
- Mandatory experience in co-brand partner relationship management.
- Mandatory expertise in profitability and cost optimization for card products.
- Mandatory knowledge of Debit, Credit, and Prepaid card profitability and key metrics.
- A Bachelor's or Master's degree in Business, Finance, Marketing, or a related field.
- Strong understanding of card payments, processing systems, and relevant regulatory environments.
- 10 to 15 years of proven experience in product development, portfolio management, and cross-functional collaboration.
- Excellent analytical, communication, and stakeholder management skills.
- Relevant experience of 10-15 years in Cards Product/Portfolio Management.
- Relevant experience in Co-brand Card Product Launches.
- Relevant experience in Process/Policy Revamp.
Required Skills
- Product launches
- CVP development
- SAMA regulations knowledge
- Co-brand Partner Relationship Management
- Profitability and cost optimization
- Knowledge of card (Debit, Credit, and Prepaid) profitability and key metrics
- Card payments and processing systems
- Regulatory environments
- Product development and portfolio management
- Cross-functional collaboration
- Analytical skills
- Communication skills
- Stakeholder management skills
- Cards Product/Portfolio Management
- Co-brand Card Product Launches
- Process/Policy Revamp
Work Environment and Contract Details
This role is based in Riyadh, Saudi Arabia, and is offered on a contract basis for a term of 12 months. NeoStats offers a competitive salary and benefits package, the opportunity to be part of a fast-paced and growing startup, and the chance to grow your career with the company. Employees will have ownership of their initiatives and be given specific responsibilities, along with continuous coaching and mentoring opportunities. The work environment is dynamic and respectful, valuing employee contributions.