About the Role
Snap Inc. is a technology company focused on enhancing how people live and communicate through its core products: Snapchat, Lens Studio, and Spectacles. The Global Brand Experience (GBX) team is responsible for bringing Snap's brands to life by embodying company values such as real friendship, authentic expression, human-centered design, and playful irreverence. This team develops impactful global experiences, both in-person and virtual, for clients, partners, employees, creators, and users to foster a deeper emotional connection with Snap's brands.
We are seeking a Lead, Global Brand Experience to join the GBX team in Riyadh, Saudi Arabia. This role will be instrumental in bringing the Snapchat brand to life within the Kingdom. The position requires extensive collaboration with cross-functional teams, external partners, and vendors to conceptualize, develop, and execute innovative events and experiences that align with audience resonance and business objectives.
Key Responsibilities
- Partner with the Head of GBX MENA to shape and execute the regional brand experience strategy.
- Lead the conceptualization and execution of high-impact events, activations, and programs across the Middle East, with a primary focus on Saudi Arabia.
- Build and deliver a regional roadmap of experiences that showcase Snap's products, technology, and innovation.
- Identify strategic opportunities to highlight Snapchat's priorities, new product launches, and creative solutions through activations designed to drive client engagement and revenue growth.
- Develop comprehensive project plans, including timelines, budgets, key deliverables, and success metrics, in collaboration with Sales, Partnerships, Marketing, Communications, and other cross-functional teams.
- Manage the end-to-end execution of all brand experiences, from ideation and creative development to logistics, production, branding, and on-site delivery.
- Cultivate and maintain strong relationships with venues, vendors, agencies, and production partners across Saudi Arabia.
- Oversee budget tracking and financial management for all GBX MENA initiatives.
- Measure and optimize the return on investment (ROI) of all events and experiences, ensuring alignment with company priorities.
Qualifications and Requirements
- BS/BA degree or equivalent professional experience.
- A minimum of 5 years of experience managing and producing large-scale events or experiential activations.
- Ability to travel up to 30% of the time.
- Fluency in both English and Arabic is essential.
Required Skills
- Demonstrated executive presence and strong communication skills, with the ability to influence senior stakeholders.
- Excellent negotiation skills and an understanding of vendor, venue, and agency contracts.
- An established network within Riyadh and across Saudi Arabia's events and entertainment ecosystem.
- Proven experience in delivering partner-driven activations and navigating complex legal and contractual frameworks.
- Highly organized with the capacity to manage multiple complex projects simultaneously.
- Meticulous attention to detail across creative, production, and brand execution.
- A solutions-oriented mindset and the ability to thrive in a fast-paced, dynamic environment.
- Awareness of regional cultural moments and relevant industry trends.
- Proficiency in Google Workspace, Microsoft Office Suite, Apple tools, and emerging AI platforms.
Work Environment and Culture
This is a full-time position based in Riyadh, Saudi Arabia. Snap Inc. operates with a "default together" approach, expecting team members to work in the office 4+ days per week to foster culture, reinforce values, and enhance collaboration. Snap Inc. is committed to building a diverse team and is an equal opportunity employer, providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable laws.
Snap Inc. offers a comprehensive benefits package designed to support employee well-being, including paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that allow employees to share in Snap's long-term success.