About the Role
Noon is developing a suite of digital products and services to support daily life across the Middle East, emphasizing speed, scalability, and customer focus. The company's mission is to deliver to every door, every day. Everyday Labs functions as Noon's innovation hub, rapidly developing and testing new concepts into market-ready products. The current focus is on Noon Business, a B2B marketplace designed to streamline procurement of recurring business supplies for companies, making it more efficient, affordable, and controlled by applying Noon's consumer-centric model to enterprise purchasing. We are seeking a Senior Growth Manager to accelerate progress in this area.
Role Overview
As the Senior Growth Manager, you will be responsible for driving the demand generation engine for the Noon Business platform. This role is essential for acquiring, activating, and retaining B2B customers at scale, contributing to the platform's rapid growth and success, particularly within the Saudi Arabian market.
Key Responsibilities
- Oversee the complete growth funnel for B2B customers, covering awareness, acquisition, activation, retention, and referral stages.
- Develop, manage, and optimize performance marketing campaigns across key B2B channels, including LinkedIn and Google, with a focus on cost per qualified lead and cost per activated account, rather than impressions.
- Establish strategic partnerships with industry associations, trade bodies, and business networks to drive enterprise customer acquisition.
- Build and manage a content and thought leadership program, creating assets such as case studies, ROI calculators, category guides, and procurement insights.
- Collaborate with product and engineering teams to integrate growth loops directly into the product, including referral programs, team invite functionalities, and re-order automation.
- Manage growth analytics by defining key performance indicators (KPIs), developing comprehensive dashboards, conducting experiments, and reporting on customer acquisition and retention metrics.
- Partner with commercial and category teams to ensure alignment between demand-side acquisition strategies and supply-side assortment and pricing.
Qualifications and Requirements
- 8-10 years of experience in growth, demand generation, or B2B marketing. Experience within a B2B marketplace or platform environment is strongly preferred.
- Proven track record of building demand generation engines from inception (0-to-1), not solely scaling existing operations.
- Deep understanding of B2B buying behaviors, including long sales cycles, multiple decision-makers, complex procurement processes, and credit requirements.
- Hands-on experience with performance marketing, CRM, marketing automation, and analytics tools.
- Prior experience with account-based marketing (ABM) strategies and enterprise customer acquisition.
- Strong analytical skills with a demonstrated ability to make data-driven decisions.
- Experience within the GCC/MENA region is considered a strong advantage.
- Comfort operating in an ambiguous environment, taking high ownership, and executing rapidly, reflecting the nature of a startup within a larger organization.
Required Skills
- Demand Generation
- B2B Marketing
- Performance Marketing
- CRM
- Marketing Automation
- Analytics Tools
- Account-Based Marketing (ABM)
- Enterprise Customer Acquisition
- Analytical Skills
- Resourcefulness
- Bias for Action
- Adaptability
- Learning Agility
Work Location and Environment
This is a full-time position based in Riyadh, Saudi Arabia. We are seeking individuals with high standards who understand the value of hard work. Relentless resourcefulness and a strong bias for action are essential. Noon operates in a dynamic environment that requires readiness to adapt, pivot, and learn continuously.